2. The moral end must also include the ends of the various agents who make up society. It must be capable of constituting a social system out of the acts of various agents, as well as an individual system out of the various acts of one agent; or, more simply, the moral end must be not only the good for all the particular acts of an individual, but must be a _common good_--a good which in satisfying one, satisfies others. All ethical theories would claim that the end proposed by them served these two purposes. We shall endeavor to show that the hedonistic theory, the doctrine that the pleasure is the good, is not capable of serving either of them. XVII. Pleasure Not a Standard. 1. _It does not unify character._ In the first place, the hedonistic theory makes an unreal and impossible separation between conduct and character. The psychology of hedonism comes into conflict with its ethics. According to the former the motive of all action is to secure pleasure or avoid pain. So far as the motive is concerned, on this theory there can be no immoral action at all. That the agent should not be moved by pleasure, and by what, at the time of acting, is the greatest pleasure possible, would be a psychological impossibility. Every motive would be good, or rather there would be no distinction of good or bad pertaining to the motive. The character of the agent, as measured by his motives, could never, under such circumstances, have any moral quality. To the consequences of action, or the conduct proper, however, the terms good and bad might be applied. Although the agent is moved by pleasurable feelings, the result of his action may be painful and thus bad. In a word, on the hedonistic theory, it is only the external consequences of conduct, or conduct divorced from character, to which moral adjectives have any application. Such a separation not only contradicts our experience (see VIII), but inverts the true order of moral judgment. Consequences do not enter into the moral estimate at all, except so far as, being foreseen, they are the act in idea. That is, it is only as the consequences are taken up into the motive, and thus related to character, that they are subject to moral judgment. Indeed, except so far as action expresses character, it is not conduct, but mere physical sequence, as irrelevant to morality as the change in blood distribution, which also is the 'result' of an action. Hedonism has to rule out at the start the only thing that gives totality to action--the character of the agent, or conduct as the outcome of motives. Furthermore, the ordinary judgment of men, instead of saying that the sole moral motive is to get pleasure, would say that to reduce everything to means for getting pleasure is the very essence of immorality.