“The demand for walnuts is growing much faster than the supply. We do not produce in America more than twenty per cent. of what we consume, and it will take fifty to a hundred years, with all the encouragement of the nut experts, to raise enough walnuts to supply the home demand.” he stated a condition which applies with manifold greater force to the consumption of pecan nuts. It is true that the California production of Walnuts doubled during ten years, while the importation trebled—yet in spite of this five-fold production English Walnuts constantly increased in price. Since then the price of walnuts has increased steadily every year, despite increase of supply until in November, 1918, the price per pound was 80% higher than at the same time in 1914, according to the Monthly Crop Report for December, 1918. Yet the 1918 crop was nearly twice as large as in 1914, according to Statistician H. E. Pastor, well known as an authority on western crops. The price of pecans increased 50% on the commonest sorts between 1900 and 1910; and from the December, 1918, Monthly Crop Report we see that the 1918 price per pound on all pecans was over 38% higher than for 1917; Georgia, which has the largest percentage of paper shell pecans, showing the highest price per pound. The Finer The Nut—The Greater The Demand [Sidenote: Increased demand is for finer nuts] It is true that in Walnuts a condition has come about as in other nuts—that the increasing demand is for the finer, higher priced grades. What are the points of superiority that have led to this great increase in public demand? Why are old established black walnut trees less valuable as profit producers than English Walnut trees only a quarter as old and producing only a fraction of the quantity of nuts? =First=—Thinness of shell and ability to get out the kernels whole. =Second=—Superior flavor and food value. =Third=—Attractiveness in appearance of the nut and of the nut meat when removed. =Fourth=—Ease of keeping nuts for longer periods and using them readily. [Sidenote: Paper Shell Pecans meet every demand] Now compare the fine Paper Shell Pecan with the English Walnut on every one of these four points of public demand. It is contained in a shell so thin that it is easily broken in the hands without the use of nut crackers. The partitions between the kernels average as thin as in the English Walnut, and the average person will, in less time, remove more whole kernels of the Paper Shell Pecan than of any other nut. As to flavor and food value let such experts as Luther Burbank answer. (See Foreword, page 4.) Remember that his answer is certainly unbiased, for he is a patriotic native of California where America’s largest crop of walnuts is produced—and that State produces no quantity of Paper Shell Pecans.