We could not have such assurance on a fruit tree—for every farmer knows that apples and peaches are subject to many perils of frost, storm, blight, borer, and of loss in shipment. Pecans are hardier than hickory nuts, they cannot be shaken off the tree till ripe. Citrus fruits—like oranges and grape fruit—are liable to frost, and spoil so quickly that it is impossible to hold them long before marketing. Paper Shell Pecans can be held a year without losing their delicious flavor and nutritive value; for nature has provided them with a perfect container (shell) which shuts out impurities and prevents deterioration. There can be no glut of fine pecans—because they can be raised only in limited territory, they have the whole world for a market and the whole year for a selling season. As the famous Luther Burbank well says (see page 26): “=We have now one pecan where we ought to have a million to create a market.=” An assured increasing market for perfected pecans, at an excellent profit, is back of every dollar you invest here. Who Should Invest In Keystone Pecan Orchards? [Sidenote: The young man] The young man. To provide an income for later years. “He must,” says the American Fruit and Nut Journal, “look to a business that will increase in value and returns. The improved pecan orchard fulfills all these requirements. It is safe, pays little at the beginning, but increases its income gradually, and when ten or fifteen years old will yield ten times more than the same money would in any other business.” In Health Culture, for December, 1915, we read: “There is but a small territory in the United States in which soil conditions and climate are right for pecans. Of the half million budded pecan trees in the world nearly half are in Calhoun and Dougherty Counties, Georgia. Sufficient is known of the yield to claim that this half of the budded trees has produced far more than one-half of the crop.” “The chief interest in the pecan centers in its high food value for mankind. The flavor is greatly in its favor; also the pecan surpasses all others in the percentage of fat, the comparison being made with walnuts, peanuts, filberts, almonds, and cocoanuts.” Who Should Invest In Keystone Pecan Orchards? [Sidenote: The man of middle age and above] To provide now while his earning power is at its greatest, for those years when his energy begins to ebb—=let him plant his money where it grows=. As J. B. Wight said before the American Pomological Society: “=Plant a pecan grove, and when you are old, it will support you.=... It will lighten your burdens while here, and when you are gone your children and your children’s children will rise up and call you blessed.” [Sidenote: Husbands and parents]