Papers and Proceedings of the Twenty-Third General Meeting of the American Library Association: Held at Waukesha, Wisconsin, July 4-10, 1901
Science
Papers and Proceedings of the Twenty-Third General Meeting of the American Library Association: Held at Waukesha, Wisconsin, July 4-10, 1901
American Library Association; Library science -- Congresses
To carry the proposition to its conclusions, suppose we abolish the
bookseller. Can the librarian take his place and send the orders in to
the publishers? If so, if this is all there is to the bookselling
business, why should the publisher pay a commission to the librarian for
doing what the people could as readily do for themselves? But a general
business cannot be carried on in this way. Publishers have tried it for
years, yet only comparatively few people are willing to order books that
they have not had an opportunity to examine, and of this class
librarians are the most conservative. They, too, want to know what they
are buying before they place their orders. Hence, this postulate: If the
librarian is to succeed the bookseller, he must become a merchant; he
must order stocks of books and take the speculative chance of selling
them. But the librarian has had no experience or training in
merchandising. Can he afford to hazard his own capital in an untried
field; can he induce his friends to supply him with capital to invest in
a business of which he confessedly has no knowledge? It would manifestly
be a perversion of the funds of the institution in charge of the
librarian, to invest them in a gainful occupation.
From what I have said, it must be apparent that booksellers, as well as
librarians, have a province of their own, and perform a service that
cannot be delegated to another. And hence it is desirable that we live
and dwell together in peace and amity.
But in these days of combinations, reorganizations and revolutions in
the conduct of business, the publishers have looked farther, in their
quest for more economical purveying agents. For the past ten years they
have been trying to induce the dry-goods merchants to carry books. But,
after all this time, not more than half a dozen department stores carry
fairly representative stocks of books. They confine themselves, for the
most part, to new copyrighted fiction, and of this they handle only that
which is widely advertised.
Of late, department stores and dry-goods stores have met severe
competition in clothing stores, that make no pretext of carrying a book
stock. They simply buy an edition of a popular-selling book and
advertise it for less money than it actually cost. They do this simply
as an advertising dodge, to attract customers to their stores. Then,
too, the mail-order agencies have cut the price of the most popular
books so low that it is no longer profitable to handle them. The result
of this has been that many of the most promising new novels have been
killed before they were fairly put on the market; for _as soon as they
ceased to be profitable no one could afford to re-order them_.
Public-domain text, read in full here on John Shaqi.
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