Perkins of Portland: Perkins The GreatButler, Ellis Parker
General
Perkins of Portland: Perkins The Great
Butler, Ellis Parker
Advertising -- Fiction; Humorous stories
But his tears did not wash away the constantly increasing heaps of
orders. He ordered Perkins to withdraw his advertisement, but still the
orders continued to come, and Silas Boggs, assisted by a corps of young,
but industrious, ladies, began returning to the eager West the beautiful
blue money-orders; and, if anything sends a pang through a man's breast,
it is to be obliged to return a money-order uncashed.
By the end of the month the incoming orders had dwindled to a few
thousand daily--about as many as Silas Boggs and his assistants could
return. By the end of the next month they had begun to make noticeable
inroads in the accumulated piles of orders; and in two months more the
floor was clear, and the arriving orders had fallen to a mere dribble
of ten or twelve a day, but the hair of Silas Boggs had turned gray, and
his face was old and wan.
Silas Boggs gave away all his guinea-pigs--the sight of them brought on
something like a fit. He could not even bear to see a lettuce leaf
or cabbage-head. He will walk three blocks to avoid passing an animal
store, for fear he might see a guinea-pig in the window. Only a few days
ago I was praising a certain man to him, and happened to quote the line
from Burns,--
“Rank is but the guinea's stamp,”
but when I came to the word “guinea,” I saw Silas Boggs turn pale, and
put his hand to his forehead.
But he cannot escape the results of his injudicious advertising, even
at this day, so many years after. From time to time some one in the West
will unpack a trunk that has stood for years in some garret, and espying
a faded newspaper laid in the bottom of the trunk, will glance at
it curiously, see the advertisement of the lop-eared Andalusian
guinea-pigs, and send Silas Boggs ten dollars.
For an advertisement, like sin, does not end with the day, but goes on
and on, down the mighty corridors of time, and, like the hall-boy in
a hotel, awakes the sleeping, and calls them to catch a train that,
sometimes, has long since gone, just as the lop-eared Andalusians have
gone.
III. THE ADVENTURE OF THE LAME AND THE HALT
I HAD not seen Perkins for over two years, when one day he opened my
office door, and stuck his head in. I did not see his face at first, but
I recognized the hat. It was the same hat he had worn two years before,
when he put the celebrated Perkins's Patent Porous Plaster on the
market.
“Pratt's Hats Air the Hair.” You will remember the advertisement. It was
on all the bill-boards. It was Perkins, Perkins of Portland, Perkins
the Great, who conceived the rhyme that sold millions of the hats; and
Perkins was a believer in advertising and things advertised. So he
wore a Pratt hat. That was one of Perkins's foibles. He believed in the
things he advertised.
Public-domain text, read in full here on John Shaqi.
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