Perkins of Portland: Perkins The GreatButler, Ellis Parker
General
Perkins of Portland: Perkins The Great
Butler, Ellis Parker
Advertising -- Fiction; Humorous stories
“Ah!” Perkins cried with triumph. “You see automobiles! You see dozens
of them! But you don't see an ad.--not a single ad. You see dozens of
moving things on wheels that people twist their necks to stare at. You
see things that men, women, and children stand and gaze upon, and not an
advertisement on any of them! Talk about wasted opportunity! Talk about
good money thrown away! Just suppose every one of those automobiles
carried a placard with 'Use Perkins's Patent Porous Plaster,' upon it!
Every man, woman, and child in New York would know of Perkins's Patent
Porous Plaster by this evening! It would be worth a million cold
dollars! Sad? Yes! There goes a million dollars wasted, thrown away, out
of reach!”
“Perkins,” I said, “you are right. It would be the greatest advertising
opportunity of the age, but it can't be done. Advertising space on those
automobiles is not for sale.”
“No,” he admitted, “it's not. That's why Perkins hates the auto. It
gives him no show. It is a fizzle, a twentieth-century abomination--an
invention with no room for an ad. I'm tired. Let's go home.”
We settled our small account with the waiter, and descended to the
avenue, just as a large and violent automobile came to a full stop
before us. There was evidently something wrong with the inwardness of
that automobile; for the chauffeur began pulling and pushing levers,
opening little cubby-holes, and poking into them, turning valves and
cocks, and pressing buttons and things. But he did not find the soft
spot.
I saw that Perkins smiled gleefully as the chauffeur did things to the
automobile. It pleased Perkins to see automobiles break down. He had no
use for them. They gave him no opportunity to display his talents. He
considered them mere interloping monstrosities. As we started homeward,
the chauffeur was on his back in the road, with his head and arms under
his automobile, working hard, and swearing softly.
I did not see Perkins again for about four months, and when I did see
him, I tried to avoid him; for I was seated in my automobile, which I
had just purchased. I feared that Perkins might think my purchase was
disloyal to him, knowing, as I did, his dislike for automobiles; but he
hailed me with a cheery cry.
“Ah!” he exclaimed. “The automobile! The greatest product of man's
ingenious brain! The mechanical triumph of the twentieth century!
Useful, ornamental, profitable!”
“Perky!” I cried, for I could scarcely believe my ears. “Is it possible?
Have you so soon changed your idea of the auto? That isn't like you,
Perky!”
He caught his thumbs in the armholes of his vest, and waved his fingers
slowly back and forth. “My boy,” he said, “Perkins of Portland conquers
all things! Else why is he known as Perkins the Great? Genius, my boy,
wins out. Before genius the automobile bows down like the camel, and
takes aboard the advertisement. Perkins has conquered the automobile!”
Public-domain text, read in full here on John Shaqi.
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