Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries — John Shaqi
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
are posters to all intents and purposes, and would take their places on
a hoarding quite admirably. The subjects are most happily chosen; who,
better than Cheret, could symbolize, in manner light and fantastic,
music, comedy, pantomime, and dancing? The designs gain immensely,
insomuch as they are not disfigured with a legend, for, in spite of
the fact that the disposal of the lettering is of the very essence of
a poster, Cheret, for some reason known only to himself, leaves that
detail of his work to another designer, with results by no means
uniformly fortunate. Before leaving Cheret, it is only just to him to
point out that his work loses more than that of almost any other artist,
in the process of reproduction in black and white. It is impossible to
convey any idea of his amazing colour by means of a halftone block,
and therefore, fewer reproductions of his designs are included in these
pages than might be expected. Needless to say, he suffers greatly from
more or less unskilful imitators. For this reason, combined with the
fact that he is engaged on a series of decorations for the Paris Hotel
de Ville, his excursions into the art of the hoarding will be less
frequent than has been the case hitherto.
To turn from Cheret to Eugene Grasset, is to turn to an artist in whose
art career the poster is merely an incident. Grasset is a paragon of
versatility; there are literally no bounds to his comprehensiveness.
Besides being a painter of distinction, he has designed everything, from
stained glass to book-covers, from piano-cases to menus. Unlike
Cheret, he has been profoundly impressed by the work of old decorative
designers; he has certainly not disdained to borrow; his borrowings,
however, have been at once legitimate and intelligent. The Japanese, the
old Italians, and in a less degree, the ancient Greeks, have been laid
under contribution, with results which, if not amazingly original,
are at least delightful. It would be idle to pretend that, from the
standpoint of the advertiser, Grasset is the equal of Cheret. His sense
of beauty, his passion for decoration, make it impossible for him to
achieve the daring and victorious colour which is so effective in the
work of Cheret. A panel of his posters, side by side with a panel of
those of Cheret, is as a beautiful and somewhat quiet-hued wall-paper to
a cascade of flowers of every conceivable colour. While, however, this
is an important matter from the advertiser's point of view, it is of
little moment to the collector, whose primary object is to fill his
portfolios with things of beauty. At times, indeed, Grasset does achieve
irresistible advertisement; nobody, for instance, could overlook the
superb representation of Sarah Bernharct as "Jeanne d'Arc," standing
with splendid disdain amidst a forest of spears
[Illustration: 0070]
[Illustration: 0072]
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account