Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
closed fan, and in the other an overflowing glass of champagne, which
tumbles about her in a great cascade of foam. The background is yellow
and the girl's dress red, while the upper part of the design is occupied
by the arms of Paris and the text in large letters. The draughtsmanship
is curious and vivacious, and the colouring conspicuously successful.
This poster is not large, measuring as it does, only thirty-two by
twenty-nine inches. The "Revue Blanche," though of nearly the same size,
is much more complicated. In the foreground is a woman in huge hat
and cape, which partly conceal her face, at whom an extraordinarily
grotesque street urchin points his finger. The background is composed of
innumerable advertisements of the _revue_, which a man in a great coat
and silk hat, with his back to the spectator, is reading attentively.
All the figures are in a sort of slate colour. The legend is admirably
introduced into the foreground by means of huge white letters. Owing to
the curiosity of its decoration, this specimen of Bonnard's work is a
most desirable possession for the collector.
It has been the good fortune of Valloton to produce at least one poster
which is excellent from every point of view. Nothing more appropriate to
the advertisement of a frivolous burlesque than his "Ah! la Pe. la Pe,
la pepiniere" could well be imagined. It represents a characteristic
audience at a
[Illustration: 0146]
[Illustration: 0148]
[Illustration: 0150]
[Illustration: 0153]
theatre convulsed with laughter at what is taking place on the stage.
The variety of expression on the faces of the spectators is infinite,
and the effect of the whole thing is as mirthful as may be. From the
advertiser's point of view, I can conceive nothing more completely
satisfactory. It exists in colours and in black, and the latter is the
rarer. The same artist's "Carte de Paris" would seem already to have
become scarce. It is a large lithograph in one colour; an example was
shown at the Poster Exhibition at the Royal Aquarium. There is also a
large address card designed by Valloton for M. Sagot. While this is not
actually a poster it almost amounts to one, and were it to be executed
on a large scale, it would doubtless be most successful. It is to be
hoped that Valloton, encouraged by his universally recognized success
in the art of the poster, will not altogether give up its practice in
favour of those other branches of art in which he is distinguished.
Public-domain text, read in full here on John Shaqi.
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