Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
gallery of illustrated advertisements. Art has certainly played a very
prominent part in the battle of the soaps. Mr. G. D. Leslie used his
gifts to insist on the merits of the Sunlight brand, while Mr. Burton
Barber pleaded pictorially for the Lifebuoy brand. A curious bit of
poster-making was the reproduction of a random sketch of a girl sitting
on a champagne cork, by Mr. Linley Sambourne, which seems to meet us at
every turning. Again, Mr. Harry Furniss's man who had used Pears'
soap years back, "and since then had used no other," is an enlarged
reproduction used for advertising purposes of a drawing in "Punch."
On the other hand, the "Minerva," which Mr. Poynter designed for the
Guardian Assurance Company, was actually devised for the purpose of a
mural advertisement. It cannot be strictly called a poster, insomuch as
it is never seen in the open air unless glazed. It is a classical
design in several colours, and is of a very elaborate character. For the
purpose of exhibition indoors, it is glazed and mounted on linen with
rollers. Another contemporary English painter who has received very high
official recognition and has done a poster is Sir James Linton, P.R.I.
His subject was assuredly an attractive one, "Antony and Cleopatra," but
it can hardly be maintained that, for an artist of so great repute, he
has produced an especially memorable design. It is a lithograph in one
colour, and measures fifty by fifty-two inches. Its date is 1874, so it
is clear that Sir James Linton is among the little band who tried to do
something for the pictorial poster in
England when it was held of no account. Mr. Charles Green, a member
of the institution of which Sir James is president, produced a rather
ingenious advertisement of an exhibition of works in black and white
held some time ago in Mosley Street. It
[Illustration: 0223]
[Illustration: 0226]
is not very large, and is a lithograph in one colour.
It will be observed that the artistic poster was in the air in England
not very long after it began to develop in France. It does not, however,
seem to have taken so great a hold on English artists or on the English
public as on the artists and public of France. In England the artistic
poster appears to have been received coldly or with indifference,
and doubtless many designers who would have been glad to turn their
attention to the poster were deterred therefrom by lack of public
sympathy. But all this has happily been changed, and if the number of
poster designers is to continue increasing at the present rate, the
difficulty will be, not to find the artistic advertiser, but to find
the thing to be advertised. A crowd of clever young men, actuated by the
success which met the efforts of the designers dealt with in the next
chapter, have rushed to the poster with results altogether important.
CHAPTER VII.--IN ENGLAND: THE WORK OF DUDLEY HARDY, AUBREY BEARDSLEY
AND MAURICE GREIFFENHAGEN
Public-domain text, read in full here on John Shaqi.
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