Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
In England also the crier was an early institution, for we find one
Edmund le Criour mentioned in a document dated 1299. Even when the crier
was the pre-eminent advertiser, the poster, or at least the handbill,
had its place. At first the bills were written, but almost as soon
as Caxton introduced the newly-discovered art of printing they were
produced by that method. Perhaps the earliest English poster is that
by which Caxton, about the year 1480, announced the "Pyes of Salisbury
Use," at the Red Pole in the Almonry at Westminster. The size of this
broadside is five inches by seven, and the text runs as follows:
"If it please any man spirituel or temporel to bye our pyes of two or
thre comemo-racio's of Salisburi use, emprunted after the form of
this prese't lettre, which ben wel and truly correct, late hym come to
West-monster, into the almonestrye at the reed pole ane he shall have
them good and chepe.
"Supplico stet cedula."
The "pyes" in question, it may be noted, were a series of diocesan
rules.
It is in the sixteenth century that we meet with the poster properly so
called. For example, we have a royal proclamation of Francois I relating
to the police of the city of Paris, which runs: "Nous voulons que ces
presentes ordonnances soient publiees tous les moys de l'an, par tous
les quarrefours de cette ville de Paris et faux bourgs d'icelle, a son
de trompe et cry public. Et neantmoins quelles soient attachees a un
tableau, escriptes en parche-main et en grosse lettre, en tous les seize
quartiers de ladite ville de Paris es esdietz faux bourgs, et lieux
les plus eminents et apparens d'iceulx, afin qu'elles soient cognues
et entendues parfun chacun. Et qu'il ne soit loysible oster les dictz
tableaux, sur peine de punition corporelle, dont les dictz commissaires
auront la charge chacun en son quartier."
The words "attachees a un tableau, escriptes en parchemain et en grosse
lettre" leave no doubt that the poster as we now know it was a usual
method of advertisement in the reign of Francois Ier. The _affiche_
soon after received the attention of the French legislature, for the
production and exhibition of posters of certain kinds in France,
was expressly forbidden by "un arret du Parlement" dated the 7th of
February, 1652. To publishers and booksellers, however, the privilege of
posting the titles of their new books was specially reserved.
Public-domain text, read in full here on John Shaqi.
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