Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
It may be that men of rarer, of more fascinating, talent have now and
again devoted themselves to the _affiche_; but none of them can compare
with Cheret in the magnitude and curiosity of his achievement. Many
have produced charming wall pictures: nobody, save Cheret, has made an
emphatic mark on the aspect of a metropolis. Paris, without its Cherets,
would be Paris without one of its most pronounced characteristics;
Paris, moreover, with its gaiety of aspect materially diminished. The
great masses of variegated colour formed by Cheret's posters greet one
joyously as one passes every hoarding, smile at one from the walls of
every cafe, arrest one before the windows of every kiosque. The merits
of the Saxoleine lamp, the gaieties of the Moulin Rouge, the charms
of Loie Fuller, the value of a particular brand of cough-lozenges, are
insisted upon with a good-humoured vehemence of which Jules Cheret alone
appears to know the secret. Others, in isolated cases, have possibly
achieved more compelling decorations, but none can pretend to a success
so uniform and so unequivocal. Few men as richly endowed with the gift
of decoration would! have been content to produce work which, were
it not for the portfolio of the collector, would be of an entirely
ephemeral character. It must be irritating to the artist to watch the
gradual destruction of his chefs-d'oeuvre, condemned as they are to
be torn by every wind, soaked by every shower, blistered by the sun,
blurred by the fog. It is natural that he should turn his eyes longingly
to the comparative permanence of canvas, marble, or bronze; and it
says much for Cheret's confidence in his artistic mission for his nice
realization of his possibilities and limitations that he has remained
faithful to the _affiche_ for over twenty years. Now and
[Illustration: 0046]
[Illustration: 0048]
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