Later on orders came in frequently by mail from the towns around,
proving that the department had acquired more than a purely local
fame. In Amesville the grammar school boys followed the lead of their
older brothers in most things and they were quick to emulate them in
patronising Cummings and Wright’s. Cummings and Wright’s, in fact,
received from the high school a sort of official recognition. It was
the first of the hardware stores to advertise in the school monthly,
although another dropped into line later, and the students, following
the _Brown-and-Blue’s_ slogan, “Patronise our advertisers,” quickly
adopted it as a place to make purchasers of not only athletic goods,
but other supplies as well. Boys became so accustomed to going there
that by the middle of spring the store was a general meeting-place, a
sort of high-school headquarters. It was Sidney who first suggested to
Tom that the latter offer to post school notices in the window. After
that, and more especially when the athletic activities were at their
height, one could always find one or more bulletins pasted against the
glass there, such as, “A. H. S. B. A. Practice to-day at three-thirty
sharp. No cuts.” Or, “A. H. S. T. T. Candidates for the Track Team
report at four o’clock Wednesday.” Following up this idea, Tom began
posting the scores of the baseball games throughout the country, both
professional and collegiate.
Mr. Cummings had had a carpenter divide the window at the right of the
doorway in two with a neat oak panel and Tom had some twenty-five
square feet of space therein in which to display his goods. At first
Joe Gillig dressed the window for him, for Tom doubted his own ability,
but presently the latter did it himself and managed to make a far more
attractive display than Joe by not crowding his goods and by confining
each week the display to some one branch of sport or some one article
in variety.
When, as happened late in the spring, a sporting goods house in the
East sent a demonstrator to exhibit a home exercising outfit in the
window, the store and Tom’s department in particular received a
whole lot of free advertising from the papers, while the crowds that
assembled daily to watch the good-looking young athlete in the window
go through his motions with the exerciser made many other merchants
along Main Street green with envy. But this was in May, and several
things happened before that that should be set down here.
Tom had hardly hoped for a raise of more than one dollar in his weekly
wages and so when Mr. Cummings duly announced to him that beginning
with the first day of April his salary would be just doubled Tom’s
surprise was even greater than his delight.
“It don’t seem as if I was worth that much yet, sir,” he said
doubtfully. “It isn’t as if I was here all day, you see.”
Public-domain text, read in full here on John Shaqi.
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