The task of providing literature for the Unknown Public is not the
easy thing it seems to critics like Mr. Wright and Mr. Salmon. The
Unknown Public has its literature already,--a literature which
enjoys an enormous circulation, and gives absolute satisfaction. One
publishing company alone, “for the people,” claims that its penny
novelettes, issued weekly, reach seven millions of readers, and these
seven millions are evidently content with what they receive. Mr.
Andrew Lang is responsible for the statement that a story about a mill
girl, which was printed in a Glasgow penny journal, so delighted the
subscribers that they demanded it should be several times repeated in
its columns. “There could not,” says Mr. Lang somewhat wistfully, “be
a more perfect and gratifying success;” and publishers of ambitious
and high-toned periodicals may well be forgiven for envying such a
master-stroke. When were they ever asked to reprint a story, however
vaunted its perfections, however popular it seemed to be? The heroine
of this magic tale is defrauded of her inheritance by villains who
possess sumptuous subterranean palaces and torture-chambers in “her
own romantic town” of Glasgow, the last place in the world where we
should reasonably expect to find them. “The one essential feature,”
Mr. Lang observes, “in a truly successful tale is that there should be
an _ingénue_, as pure as poor, who is debarred by conspiracies from
the enjoyment of a prodigious fortune.” This is a favorite device with
weekly papers at home, and the serial story, on either side of the
Atlantic, is perforce a little more stirring in its character than
that presented to us in finished form through the medium of the penny
novelette. With the first, the “strong situation” is serviceable as a
decoy to lure the reader into purchasing the following number. With
the second, no such artifice is needed or employed. The buyer has his
pennyworth already in hand; and a very good pennyworth it is, judged by
quantity alone. Wilkie Collins tells us how he tried vainly to extract
from a shopman an opinion as to which was the best journal to select,
and how the shopman persisted, very naturally, in saying that there was
no choice,--one was every bit as long as another. “Well, you see some
likes one, and some the next. Take ’em all the year around, and there
ain’t a pin, as I knows of, to choose between them. There’s just about
as much in one as there is in its neighbor. All good penn’orths. Bless
my soul! Just take ’em up and look for yourself! All good penn’orths,
choose where you like.”
Public-domain text, read in full here on John Shaqi.
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