All this for a penny,--two cents of American money! No wonder “Dorothy”
reaches her millions of readers. No wonder the little green books lie
in great heaps on the counters of every railway station in England.
She is, perhaps, the most high-toned of such weekly issues; but “The
Princess,” in a bright blue cover, follows closely in her wake, with a
complete story, illustrated, and Boudoir Gossip about Prince George
of Wales, and Mrs. Mackay, and the Earl and Countess of Jersey. “Bow
Bells” and “The Wide World Novelettes” are on a distinctly lower scale:
the fiction more sensational, the cuts coarser, and the pink cover of
“Bow Bells” flaunting and vulgar. “A Magazine of Short Stories” aims at
being lively and vivacious in the style of Rhoda Broughton, and gives
a good pennyworth of tales, verses, Answers to Correspondents, and a
column of Familiar Quotations Verified that alone is worth the money.
But the final triumph of quantity over quality, of matter over mind,
is in the “Book for All,” published weekly at the price of one penny,
and containing five separate departments, for women, girls, men, boys,
and children. Each of these departments has a short illustrated story,
poetry, anecdotes, puzzles, confidential talks with the editor, advice
on every subject, and information of every description. Here you can
learn “how to preserve your beauty” and how to make “royal Battenberg”
lace, how to run a Texas ranch and how to go into mourning for your
mother, how to cure stammering and how to rid a dog of fleas. Here you
may acquire knowledge upon the most varied topics, from lung diseases
in animals to Catherine of Russia’s watch, from the aborigines of
Australia to scientific notes on the Lithuanian language. The Unknown
Public must indeed be athirst for knowledge, if it can absorb such
quantities week after week with unabated zeal; and, from the Answers to
Correspondents, we are led to suppose it is ever eager for more. One
inquiring mind is comforted by the assurance that “narrative monophone
will appear in its turn,” and an ambitious but elderly reader is gently
warned that “a person aged fifty might learn to play on the guitar, and
perhaps be able to sing; but the chances are that, in both instances,
the performance will not be likely to captivate those who are compelled
to listen to it.” On the whole, after an exhaustive study of penny
weeklies, I should say that, were I expected to provide a large family
with reading matter and encyclopædic information at the modest rate
of one dollar and four cents a year, the “Book for All” would be the
journal of my choice.
Public-domain text, read in full here on John Shaqi.
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