Postal service -- United States -- Second-class matter
I should be ashamed to admit it, but I am not. There are limits to the
endurance of even such a temperate-zone nature as that of the writer. The
boss’ speech reached the limit. My patriotism was set all awry. Even my
earnest desire to reduce the “deficit” in the postal service was, for the
moment, forgotten--was submerged.
I took the 84 cents those friendly ladies had pooled on “biscuits” and
the seven unsealed letters, assuring them I would certainly find the
stamps. I then went up to my den, unlocked a drawer of my desk, found
the stamps, made the enclosures, stamped and sealed the envelopes, and
then came down and passed out on my assigned errand. I got back just as
the “party” was donning its hat to depart for its several homes, assured
it that its orders had been carried out, and, by direction of the boss,
escorted home one of its members who had some distance to walk.
Now, I think I did my whole duty to that tea-party, and _more_ than my
duty to reduce the postal “deficit.”
I trust the “dear reader” will not have concluded or even thought that
I am trying to be funny or humorous, nor even ludicrous. I have been
writing of _actual_ occurrences, and writing the _facts_, too, of those
occurrences, as nearly as I can recall them after an interval of _less
than three months_. I introduce the _de facto_ happenings at our “tea
party” here because they _apply_--because they illustrate, they evidence,
they _prove_ that the advertising pages of our periodicals _are the pages
which produce a large part, if indeed, not the larger part of our postal
service revenues_.
But we must look after our “biscuits” a little further.
The seven women at that tea party spent 84 cents for stamps to get
a sample of those crackers. Fourteen cents of these stamps went to
cancellation on the letters they mailed. The other 70 cents went to
cancellation on the cracker packages which the cracker inventor sent
them--cancelled at the fourth-class rate--_cancelled at the postal
carriage rate of sixteen cents a pound_.
Is that all? No it is not all. It is only the first link in a _postal
revenue_ producing chain.
The manufacturer of that cracker or biscuit, as you may choose to call
it, wrote each of those seven ladies a neat letter of thanks, and neatly
giving a further boost to the biscuit. I know this because I have seen
the seven letters--all “stock form” letters.
That contributed 14 cents more in postage stamps for cancellation.
Three of the ladies heard from that cracker baker _four times_. Their
grocers probably had not put the cracker in stock. My boss got a second
letter from the baker.
That contributed 20 cents more in postage stamps for cancellation.
The advertiser sent by mail to each of the seven grocers the ladies had
named a sample package of the “biscuits” and a letter naming the local
grocery jobber or jobbers through whom stock could be had, the jobber’s
price of it, etc.
That contributed 84 cents more in postage stamps for cancellation.
Public-domain text, read in full here on John Shaqi.
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