Produced by David Clarke, Suzan Flanagan and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/Million Book Project) ------------------------------------------------------------ Applied Psychology POWER OF MENTAL IMAGERY _Being the Fifth of a Series of_ _Twelve Volumes on the Applications_ _of Psychology to the Problems of_ _Personal and Business_ _Efficiency_ BY WARREN HILTON, A.B., L.L.B. FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY ISSUED UNDER THE AUSPICES OF THE LITERARY DIGEST FOR The Society of Applied Psychology NEW YORK AND LONDON 1920 ------------------------------------------------------------ COPYRIGHT 1914 BY THE APPLIED PSYCHOLOGY PRESS SAN FRANCISCO (_Printed in the United States of America_) ------------------------------------------------------------ CONTENTS Chapter I. IMAGINATION AND RECOGNITION Page RECOGNIZING THE PAST AS PAST 3 IMAGINATION, PAST, PRESENT AND FUTURE 5 II. KINDS OF MENTAL IMAGES VISUAL IMAGERY 9 AUDITORY IMAGERY 11 IMAGERY OF TASTE AND SMELL 12 MUSCULAR AND TACTUAL IMAGERY 13 PERSONAL DIFFERENCES IN MENTAL IMAGERY 14 INVESTIGATIONS OF DOCTOR GALTON 15 INVESTIGATIONS OF PROFESSOR JAMES 16 INVESTIGATIONS OF PROFESSOR SCOTT 21 III. HOW TO INFLUENCE OTHERS THROUGH MENTAL IMAGERY A RULE FOR INFLUENCING OTHERS 31 APPLICATION TO PEDAGOGY 32 HOW TO SELL GOODS BY MENTAL IMAGERY 33 A STUDY OF ADVERTISEMENTS 34 THE WORDS THAT CREATE DESIRE 35 A KEY FOR SELECTING A CALLING 36 IV. HOW TO TEST YOUR MENTAL IMAGERY FINDING OUT YOUR WEAK POINTS 39 TESTS FOR VISUAL IMAGERY 40 TESTS FOR AUDITORY AND OLFACTORY IMAGERY 42 TESTS FOR IMAGERY OF TASTE AND TOUCH 43 TESTS FOR IMAGERY OF HEAT AND COLD 44 HOW TO CULTIVATE MENTAL IMAGERY 45 V. THE CREATIVE IMAGINATION