2. Try to imagine that you are sucking a lemon. Does it pucker your mouth? Does it seem like a real lemon? 3. Can you imagine the taste of sugar? of salt? of pepper? PAIN AND TOUCH.--1. Can you in imagination live over again any past physical suffering? 2. Can you recall the feeling of woolen underwear? of bedclothes resting upon you? 3. Can you re-experience a feeling of exhaustion? of exhilaration? [Sidenote: _Tests for Imagery of Heat and Cold_] HEAT AND COLD.--Can you imagine a feeling of warmth? of cold? Does your recollection of the feeling of ice differ from your memory of a burn? Go through the above list of questions, carefully noting down your answers. You will discover some personal peculiarities in yourself you never dreamed existed. Try these questions on other members of your own family. You will be surprised at the varying results. You will perceive the reason for many innate differences of ability to do and to enjoy. [Sidenote: _How to Cultivate Mental Imagery_] Think what an immense part imagination plays in the world of business, and you will see how important it is to know your own type of sense-imagery. To some extent the power of forming mental images can be cultivated so as to improve one's fitness for different kinds of employment. Such self-culture rests upon improvement in the vividness of your sense-perceptions. It suffices for your present purpose to know that to cultivate your power of sense-imagery in any respect you must (1) _Keep the appropriate sense-organs in good condition, and_ (2) _When sense-perceptions of the kind in question come to you, give your undivided attention to your consciousness of them._ THE CREATIVE IMAGINATION [Illustration] CHAPTER V THE CREATIVE IMAGINATION [Sidenote: _The Process of Creative Imagination_] There is another type of imagination from the purely reproductive memory imagination of which we have been speaking in this book. There is also Creative Imagination. Creative Imagination is more than mere memory. It takes the elements of the past as reproduced by memory and rearranges them. It forms new combinations out of the material of the past. It forms new combinations of ideas, emotions and their accompanying impulses to muscular activity, the elements of mental "complexes." It recombines these elements into new and original mental pictures, the creations of the inventive mind. [Sidenote: _Business and Financial Imagination_] No particular profession or pursuit has a monopoly of creative imagination. It is not the exclusive property of the poet, the artist, the inventor, the philosopher. We tell you this because you have heard all your life of the poetic imagination, the artistic imagination, and so on, but it is rare indeed that you have heard mention of the business imagination.