A newspaper with 200,000 subscribers can get 1c. per line per 1,000 of circulation for its advertising space, or $5,000 per issue MORE than it costs to produce and mail the paper. With but 10,000 or 20,000 subscribers, its advertising revenues do not pay expenses. Only the papers with mammoth circulations make fortunes for their owners, DERIVED FROM ADVERTISING SPACE. For these and other reasons, we regard 100,000 subscribers as being of more financial benefit to a paper than the paper is to the subscribers. With 100,000 or 200,000 bona-fide subscribers, we make $100,000 to $200,000 a year clear profit from advertising, above cost of publishing. Without a large circulation, we would lose money. Therefore, to secure a very large circulation, and thus receive high rates and large profits from advertising space, this ONLY EQUITABLE plan of conducting business is adopted. THE FIRST QUESTION TO BE ANSWERED IS,--is the diamond pure--a genuine stone? OUR ANSWER IS YES. The stone is GUARANTEED to be no Alaska Diamond, Rhine Pebble, or other imitation, but a WARRANTED GENUINE AND PURE DIAMOND. If it is not found so by the most careful and searching tests, we will refund the money, enter the subscriber's name on our list, and have the paper mailed to him free during its existence. To the publisher of this paper has been sent a guarantee from the manufacturing Jeweler, from whom we obtain these rings, that they are just as represented, so that readers may rely upon the promises being fulfilled to the letter. The second question is, IS THE PAPER A DESIRABLE FAMILY JOURNAL? YES. It contains contributions from the first writers of the times: fiction, choice facts, intellectual food of the most interesting, instructive and refined character. It is one of the LEADING PAPERS OF THE PROGRESSIVE WEST. We are determined to make it the most desirable and reliable paper in the United States; will spare no effort or money to achieve that object. Sample Copies sent free on application. Remit by draft, express, or new postal note, to THE HOME COMPANION. N.W. Cor. Fourth and Race Streets, Cincinnati, O. Don't fail to name the paper in which you see this advertisement. * * * * * REMEMBER _that $2.00 pays for_ THE PRAIRIE FARMER _from this date to January 1, 1884; $2.00 pays for it from this date to January 1, 1885. For $2.00 you get it for one year and a copy of_ THE PRAIRIE FARMER COUNTY MAP OF THE UNITED STATES, FREE! _This is the most liberal offer ever made by any first-class weekly agricultural paper in this country._ * * * * * LIVE STOCK DEPARTMENT. [Illustration] Stockmen. Write for Your Paper. MR. GRINNELL'S LETTER.