Printers' Marks: A Chapter in the History of Typography — John Shaqi
Printers' Marks: A Chapter in the History of TypographyRoberts, W. (William)
History
Printers' Marks: A Chapter in the History of Typography
Roberts, W. (William)
Printers' marks
effective use is made of a candle-stick with seven holders, the motto
being “Lucernis fideliter ministro.” Antoine Tardif, Lyons, employed the
Aldine anchor and dolphin, and also a motto, “Festina tarde,” which is
identical in meaning, if not in the exact words, of that of Aldus.
Guillaume De La Rivière, Arras, used a charmingly vivid little scene of
a winding river, with the motto “Madenta flumine valles”; and it is not
difficult to distinguish the appropriateness of the sprig of barley in
the Mark of Hugues Barbon, Limoges. The Mark of Jacques Du Puys, Paris,
was possibly suggested by the word _puits_ (or well), and of which Puys
is perhaps only a form: the picture at all events is a representation of
Christ at the well. In the case of Adam Du Mont, Orange, the christian
name, is “taken off” in a picture of Adam and Eve at the tree of
forbidden fruit; and exactly the same idea occurs with equal
appropriateness in the Mark of N. Eve, Paris, the sign of whose shop was
Adam and Eve. Michel Jove naturally went to profane history for the
subject of his Mark, and with a considerable amount of success.
[Illustration: JEHAN LECOQ.
Jehan Lecoq]
Among the numerous other examples with mottoes derived from sacred
history, special mention, as showing the connection between the sign of
the shop and its incorporation in the Mark, may be made to the following
printers of Paris: D. De La Noue, who not only had “Jesus” as the sign
of his shop, but also as his Mark; J. Gueffier had the “Amateur Divin”
as his sign, and an allegorical interpretation of the device, “Fert
tacitus, vivit, vincit divinus amator,” as a Mark; Guillaume Julian, or
Julien, had “Amitie” as his sign, and a personification of this (Typus
Amicitiæ) as his Mark, with the motto “Nil Deus hac nobis majus
concessit in usus”; Abel L’Angelier (and his widow after his death)
adopted the sacrifice of Abel as the subject of his Sign and Mark, with
the motto “Sacrum pinque dabo nec macrum sacrificabo”; and the motto of
both the first and the second Michel Sonnius was “Si Deus pro nobis,
quis contra nos?”
[Illustration: PETIT AND KERVER.
PETIT A PETIT
Le second Volu
me Des Cronicques & Annalles de France, augmentées
en la fin dudit volume daucuns faictz dignes de memoire
des feux roys Charles huytiesme. Loys douziesme & fra[n]-
cois premier du nom Iusques en Lan Mil cinq cens vingt
Nouuellement imprime a Paris.
PETIT PETIT
T K
THIELMAN KERVER
I P
PETIT]
Public-domain text, read in full here on John Shaqi.
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