Each witch, of course, displayed her particular product from the Witch line--detergent, soap, shampoo, cleanser, cleaning fluid.... "Witch soap or detergent.... "Witch cleanser upsurgent.... "Which Witch do you need? You should have them all...." This was fairly average as commercials go, thought Randolph. The big BDD&O radical innovation would be next. It was. On the screen behind the witches appeared a map of the Suez Canal, and then a papier-maché model of the nose of a sub, and a dockside shanty, a gray pall hanging over them. As the witches turned and began dancing towards it, the deep voice of the announcer spoke over the muted jingle. "Witches of the world, unite! If Nasser had enough Witches, he could solve the crisis which has us all in stitches...." And the witches, in a united dance-step, approached the sub and shanty singing "Make it clean, clean, clean, Witch clean, NOW!" Each sprayed it with a Witch product, and as they sprayed the pall lifted, the sub and shanty showed shining bright, new-painted. "Clean, clean, clean," chanted the chorus; "Witch, Witch, Witch, clean, clean, clean. Defy dirt, defy disease." "Keep Witch clean!" * * * * * Well, thought Randolph. And then again, Well. He wasn't quite sure, he told himself. The commercial came darn near being in poor taste, what with the crisis so near, and yet ... it wasn't something to make you forget the product. By Geoffery, no! You'd think of Witch products quite a bit, after watching that one. He reminded himself to check the viewer reaction that would be available fairly early next day, as he switched off the TV. * * * * * It was almost noon next day before Randolph reminded himself of the call he'd planned to make to BDD&O. He got Oswald on the wire almost immediately. "Randolph, here," he said. "I called you about that new commercial. It seems a little drastic. Are you planning to use it again tonight?" "Use it? We're taking full credit, in a witchery sort of way!" Oswald laughed. "Never saw anything like your luck, Randolph. I've got the entire staff tied up doing the follow-up for tonight. You needn't worry about libel, either. We've got the whole legal staff turned out, going over every detail." "It seemed pretty near the line to me," said Randolph, chewing his lip. He found himself a little puzzled over Oswald's tone, but not too much so. Any public relations man was overenthusiastic by nature, in Randolph's estimation. Maybe it took that to make a good p.r. man. "People might resent our making hay out of sickness, even if you are preaching that cleanliness will prevent it."