Prowling about PanamaMiller, George A. (George Amos)
Philosophy
Prowling about Panama
Miller, George A. (George Amos)
Panama -- Description and travel
For years American manufacturers ignored the Orient and lagged far behind
European dealers in the same class of goods, to their own large loss. The
same neglect has produced the same result in South America. Germany
pursued a very different policy. Without trumpet or flag Germany sent her
agents to practically every Latin-American center and seaport, and there
the unostentatious German proceeded to control as much business as
possible, and generally get hold of the situation. Often he took unto
himself a wife of the country, but never for one day did he forget that he
was a representative of the Vaterland. His house, his furniture, his
methods, his ideas were one hundred per cent German. An American ship
doctor went ashore from a German liner in a small South American seaport
and stumbled upon the inevitable German man of business. He was invited
home to dinner and shown through the house with much pride by the
half-German children. One after the other, furniture, books, pictures,
clothing even were exhibited and with every article was repeated the
formula, "Es war in Deutschland gemacht." It was a great game, and it was
working along smoothly until things slipped in Europe, and now the end no
man can see. But there is going to be a great chance for American capital
and enterprise and business energy in the years when German energy will be
needed at home.
In one of the Central American republics an American, while present at a
social function, remarked casually to a friend that in his opinion the
cure for the political upheavals of that country would be in the polite
but firm intervention of the United States. A German business man,
overhearing the remark, hastily interposed, "Not at all, sir; that is what
Germany is in this country for." With a concerted and well-considered
policy of business extension in South American countries Germany deserved
the commercial advantages that she had gained in the twenty-five years
preceding the war period.
When questioned as to the remarkable success of the German commercial
propaganda, South American leaders rarely fail to mention the fact that
the German business man in Latin lands invariably speak the language of
the country. Catalogues are issued in Spanish or Portuguese, as local
conditions require. Measures, technical terms, and methods of handling
goods are all adapted to local usage, and the South American merchant is
considered and consulted in all the mechanism of exchange and handling of
goods. Contrasted with North American ignorance of conditions and ignoring
of language and custom, it is not strange that Europe has controlled the
trade of Latin-America.
Public-domain text, read in full here on John Shaqi.
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