Psychological WarfareLinebarger, Paul Myron Anthony
History
Psychological Warfare
Linebarger, Paul Myron Anthony
Psychological warfare
The propagandist thus has an ideal situation. In the enemy country
everyone is trying to be more noble, more unselfish, more hard-working.
Everyone applies a higher standard of ethics and performance than in
peacetime. Businessmen are not supposed to make too much money,
politicians are supposed to work around the clock, officials are
supposed to cooperate, housewives to save, children to scavenge, and so
on. Yet a certain percentage of the enemy population is not taken into
this. Sometimes minorities feel themselves emotionally excluded; at
other times private temperamental differences make some persons skeptic
while others remain believers. The ground is ready for rumor, for
tearing down inflated personages, for breaking the illusion by the
simple process of attributing normally selfish motives in wartime.
It is easier to attribute bad motives to civilian leaders than to
military. The ceremonialized discipline of modern warfare makes the
military figure a little mysterious; his normal peacetime obscurity
shielded him and his family from exposure, cheap publicity, gossip. The
civilian leader does not have this protection. The very process of
becoming prominent has involved his seeking publicity, for the one part,
and his pretense of avoiding it, for the other. Furthermore, the man who
serves his nation serves himself. It is not possible for a man to lead a
large country without benefiting himself, since the act of leadership is
itself intensely pleasurable. Also, prominence possesses a
characteristic of vice; even when it loses its value for positive
enjoyment it retains withdrawal pains. The once-prominent individual
hates to leave prominence though he may be genuinely weary of it. He is
willing to be tired of the country, but not willing for the country to
be tired of him. In wartime old leaders remain and new ones come in.
Fame and obscurity shift with even greater rapidity than before. The
personality-politics condition of the country is highly mobile.
Personalities are tense with interpersonal conflict.
Then comes the propagandist.
First, he attributes normal human motives to the leaders who so
obviously possess them. In this job, he is doing what the famous little
boy in the Hans Christian Andersen story did when he said of the
Emperor, "Mamma, he hasn't any clothes on!" The propagandist need only
say what everyone knows: that this man is notoriously fond of money;
that another one has been a poor sportsman; that a third has betrayed
some old friends; that a fourth has sought power in a selfish,
vindictive way. The response which the propagandist seeks is a simple
"That's so."
Public-domain text, read in full here on John Shaqi.
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