=William Jackson Report.= After the Republicans came into office in 1953, President Dwight D. Eisenhower moved to overhaul the information establishment. He appointed a committee under the chairmanship of William Jackson, a former OSS official and investment banker, and under the secretaryship of Abbott Washburn, who had headed the superlatively successful advertising department of General Mills, Inc., which had successfully given away millions of prizes for millions of box tops from cereals consumed by American youth or flours relished by the American housewife. Some of the liberal press commentators eyed the committee gloomily as it went to work. Nevertheless, that portion of its report which was made public turned out to be a document of remarkable finesse and sophistication. The report, released in July 1953, pointed out the Psychological Strategy Board had erred in trying to plan informational activities in its own light instead of considering the _informational aspects_ of every single U.S. Government activity possessing international significance. The report recommended the replacement of the Psychological Strategy Board by a more realistic policy-coordinating organization which would coordinate not merely propaganda policies, but all policies and, having coordinated all policies, would then resolve upon maximum psychological exploitation of the policies which had been decided. In a sense this is rather like saying that the United States should have a President, since the powerful chief executive of this government has, since 1789, been the final arbiter of executive matters, both foreign and domestic. In another sense it can be interpreted to mean that the responsibilities of the Presidency are so great that no one man could perform in his head all the staff work necessary to see through the opinion-reactions which might develop abroad to U.S. executive decisions made here at home. If the latter supposition is true, it means that the United States is saddled with one more intricate governmental process made necessary by the closeness, dangerousness, and importance of international affairs in the lives of Americans and their government.