Psychological WarfareLinebarger, Paul Myron Anthony
History
Psychological Warfare
Linebarger, Paul Myron Anthony
Psychological warfare
In other words, the Communists of the world had a crusade against the
USA. The USA had a crusade against no one. A prominent Washington
official long displayed the sign in his office: I Ain't Mad at Nobody.
In a very real sense this epitomized one of the very real moods of the
American people. How do we defend ourselves against a crusade,
especially if we have no desire to have part in a counter-crusade?
U.S. propagandists sometimes forget that they are not speaking for a
mere nation, but are the representatives of something which is far
bigger than any single nationality--they are the spokesmen, whether they
like it or not, for a way of life which is new in the world, for a kind
of freedom which, though coarse, is real. Characteristic American
strengths have been, are, and will be the strengths of patience,
endurance, versatility, and curiosity. It is foolish to ask Americans to
be strong in bitterness, strong in hatred, strong in a cruel or proud
self-righteousness. We are not Japanese, or Prussians, or Russians; we
are not Irish, or English, or French; we are mostly European and yet
un-European. Our propaganda will be effective only if it springs from
the simplest and strongest aspects of our life at home. Our material
prosperity is beyond doubt; what is not so evident to the outside world
is the frugality, the kindliness, and the humble foresight which drove
so much of that prosperity into being.
=The Propaganda of Friendship.= U.S. limitations are nowhere more
evident in peacetime propaganda than in the oft-repeated phrase of
"winning friends for America." The desire for having a friend is a deep
necessity amid the crowded loneliness of U.S. urban society. The
necessity to "be liked" leads to grotesquely exaggerated inferences as
to what "being liked" may involve. Americans in and out of government
often argue that America should "make friends" on the naïve assumption
that "friends" are useful to nations in time of trouble.
This is, of course, not true.
The Swedes were very good friends of the Norwegians. Nevertheless, the
Swedes saved their Swedish skins by sitting back when the Nazis overran
Norway.
Did Lithuania have an enemy? Did Latvia have an enemy? Did Estonia have
an enemy? These countries were the good friends of all the Western
powers. These countries have disappeared.
The United States was a friend of China, a friendship boastfully and
sentimentally proclaimed for more than a hundred years, from the days of
Daniel Webster to the finale of George C. Marshall. What use was it to
the Chinese to have the United States as a friend? When they fell upon
trouble, a U.S. Secretary of State denounced their government as corrupt
and told the Chinese how good the United States was.
Public-domain text, read in full here on John Shaqi.
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