[15] The literature in this field is carefully described in two volumes by a three-man team consisting of Harold D. Lasswell, Ralph D. Casey and Bruce Lannes Smith, the first being _Propaganda and Promotional Activities, An Annotated Bibliography_, Minneapolis, 1935, and the sequel being _Propaganda, Communication and Public Opinion, A Comprehensive Reference Guide_, Princeton, 1946. The booklists provide material in plenty for any academic-minded inquirer. The essays in the two volumes are well worth reading, although the authors have undergone the professorial delight of inventing a private language of their own. Parts of the latter book, especially, read like proceedings out of an unfamiliar lodge meeting; but there is sound sense and acute observation behind the vocabulary. It must, however, be parenthetically noted that during World War II the key propaganda jobs were held by a radio commentator, a dramatist, a newspaperman, a New York banker, and an absolutely astonishing number of men from commercial radio--along, of course, with a sprinkling of Army and Navy officers in Washington, and a heavy majority of non-specialist officers in the field. The propaganda experts were not, in most instances, called in to do the actual chore of propaganda. Among the exceptions were Leonard W. Doob, author of _Propaganda, Its Psychology and Technique_, New York, 1935, who served in the War Department's Psychological Warfare Branch and in the Washington propaganda center at OWI; C. A. H. Thomson, who served as a propaganda staff officer both in Washington and overseas after being a collaborator with the Lasswell group; and Drs. Edwin Guthrie and A. L. Edwards, whose chapter "Psychological Warfare" in [E. G. Boring, editor] _Psychology for the Fighting Man_, Washington, 1943, pp. 430-447, is a lucid epitome of the topic. [16] This means that if you want to get baptised, you've got to get _all_ the way under the water or it doesn't count. [17] See Doob's book, mentioned above, especially pages 71 through 89 and 413 through 417. [18] See the bibliographies by Harold Lasswell and others, mentioned above, for a wealth of literature giving more technical and scientific breakdowns than this. The formula STASM represents what was actually used in preparation of up-to-the-minute propaganda spot analysis for the War Department General Staff by Propaganda Branch during World War II. Some further aspects of this formula are presented in my article, "Stasm: Psychological Warfare and Literary Criticism" in _The South Atlantic Quarterly_, Vol. 46, No. 3, July 1947, pp. 344-348. [19] See Harold Lasswell's _Propaganda Technique in the World War_, New York, reissue 1938, Chapter II, "Propaganda Organization," for a description of the attempts to coordinate policy and propaganda in World War I.