[29] The bibliographies are cited above, on page 38. The journal comes out, as its title indicates, four times a year; it is published by the School of Public and International Affairs, Princeton University, Princeton, N. J. Every major library has it. The review section provides a good survey of new writing in the field. Journals such as _The American Political Science Review_, _The Annals of the American Academy of Political and Social Science_, _The Infantry Journal_, and _The American Historical Review_ often have significant articles or book reviews in this field. _International Affairs_ (Royal Institute for International Affairs, London) has excellent reviews of books arranged by geographic subheads. Opinion and propaganda topics are usually lumped together in academic studies; material on the one is apt to lead to the other. [30] San Tzu Ching, translated and annotated by Herbert A. Giles, Shanghai, 1910, pages 2 and 3. The translation quoted is not by Giles. [31] On the transmitting side, nothing could be more ruinous than mere translation, the more literal the worse, of a single basic broadcast for all audiences irrespective of language or culture. For the text of war communiqués or of official documents, this is permissible, but for news or feature broadcasts, few things could be worse. It is not possible to translate subtle psychological appeals embedded in news or commentary; such materials by their nature must follow forms acceptable to the audience, building up confidence with familiar allusions and creating a sense of "we-ness" between the actual announcer and his listeners. Equivalents can be worked out. The same basic policies can be transposed. The same source of news and intelligence can be exploited. But the actual program cannot be translated verbatim from one language to another; it must be transposed not only from one language but from one culture to another. [32] Free advertisement. [33] Bad news about his side is not necessarily the only kind of bad news for the enemy to know. Gloomy news about our side can harm the enemy listener if his government is running a propaganda campaign to raise production, promote thrift, etc., by claiming things are worse on _their_ side. In such a case, good news about us would be good for him. News must be fitted to the propaganda plan and to the propaganda situation. [34] Walter Lippmann's book, _Public Opinion_, was first published in New York in 1922 but it is still clean-cut as a basic statement of the problems of public opinion. The author's own life as a commentator is remarkable in fulfilling the mission which he implicitly set himself when writing about public opinion: the job of lifting issues into emotional and psychological contexts in which the resulting judgment will be based on socially sound factors.