IN announcing their production as "One of those musical things," the authors of the new Comedy revue have given a lead which it is hoped may end in the establishment of happier relations between the advertiser and the consumer. For a long time signs have not been absent that the star of the mere hustler is set, and that the public are no longer to be cowed into obedience by the Prussianism of Blank, who commands, "Buy my soap and step lively about it. You'd better!" The following essays in the less assertive mode of publicity are offered by way of intelligent anticipation:-- Messrs. Dance, Gay & Punter announce the successful ballad, _He wears my Image next to his Identification Disc_, by William B. Blitherly. "Another of Mr. Blitherly's naive little efforts." Call at our studios and try it over. It goes better with the music. You might do sillier things than read _Right Now_, the new Thesaurus of Satire. Twopence bi-weekly. Shernard Bawl contributes to the current issue five columns on "Myself and England." "Bawl at his amusing worst. Tosh, of course, but it tickles." * * * * * How "Daylight-Saving" Would Work. "If the motion is carried on Monday, and a similar resolution is passed by the Lords, the new system might be adopted on Sunday, May 13, or Sunday, May 30."--_Star._ We never realised that it was going to upset the calendar as well as the clock. * * * * * [Illustration: _Clergyman._ "WILT THOU HAVE THIS WOMAN TO THY WEDDED WIFE?" _Absent-minded Bridegroom (sponsor at many christenings)._ "I RENOUNCE THEM ALL."] * * * * * Another Candid Objector. "The doctor stated he might have to go himself, but the position just now was that he was not allowed to go until he could find someone to undertake his work. Personally, he would far sooner join the colours than keep on with his present work, which was 'simply killing.'"--_Birmingham Daily Post._ * * * * * "A graduate in Divinity in these days ought to have sufficient acquaintance with Hebrew to be able at any rate to hold the word with one hand while he looks it out in the lexicon with the other."--_Guardian._ The B.A., like the A.B., has to be a handy man nowadays. * * * * * "Let 'em All Come." Extract from Company Orders:-- "STRENGTH.--Lieut. G----, having reported himself for temporary duty, is taking on the strength of this Company from the --th April." * * * * * Elephantine. "The grave, gentle, but enormous Miss ---- ----, whose dainty tripping to the famous Apache melody makes it worth while having a spell in hospital to witness." _Egyptian Gazette._ * * * * * "Sir Robert Chalmers, to be Permanent Under Secretary for Ireland _pro tem_."