In pure literature there is probably no second existing instance so
flagrant as this. But, to take only a few of the most illustrious
Englishmen of letters, it is matter of common notoriety that the sale
of the books of, say, Mr. Swinburne and Mr. Leslie Stephen, the Bishop
of Oxford (Dr. Stubbs) and Mr. Lecky, considerable as it may now have
become, for a long time by no means responded to the lofty rank which
each of these authors has taken in the esteem of educated people
throughout the Anglo-Saxon world. The reverse is still more curious and
unaccountable. Why is it that there are writers of no merit at all,
who sell their books in thousands where people of genius sell theirs
in scores, yet without ever making a reputation? At the time when
Tupper was far more popular than Tennyson, and Eliza Cook enjoyed ten
times the commercial success of Browning, even the votaries of these
poetasters did not claim a higher place for them, or even a high place
at all. They bought their books because they liked them, but the buyers
evidently did not imagine that purchase gave their temporary favourites
any rank in the hierarchy of fame. These things are a mystery, but the
distinction between commercial success and fame is one which must be
drawn. We are speaking here of reputation, whether attended by vast
sales or only by barren honour.
Reviews have no longer the power which they enjoyed seventy years ago,
of making or even of marring the fortunes of a book. When there existed
hundreds of private book clubs throughout the country, each one of
which proceeded to buy a copy of whatever the _Edinburgh_ recommended,
then the reviewer was a great personage in the land. We may see in
Lockhart's _Life of Scott_ that Sir Walter, even at the height of his
success, and when, as Ellis said, he was "the greatest elephant in the
world" except himself, was seriously agitated by Jeffrey's cold review
of _Marmion_, not through irritable peevishness, which was wholly
foreign to Scott's magnanimous nature, but because a slighting review
was enough to cripple a book, and a slashing review to destroy it.
There is nothing of this kind now. No newspaper exists in Great Britain
which is able to sell an edition of a book by praising it. I doubt if
any review, under the most favourable circumstances and coming from the
most influential quarter, causes two hundred copies of a book to be
bought. A signed article by Mr. Gladstone is, of course, an exception;
yet some have doubted of late whether a book may not be found so inept
and so heavy as not to stir even at the summons of that voice.
Public-domain text, read in full here on John Shaqi.
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