Women -- Great Britain -- Social conditions; Women -- Suffrage -- Great Britain
After the departure of our first customer, we reconsidered the position.
It was evident that as shopkeepers we started with a distinct handicap,
being ourselves amateurs in selling, whereas no customer is ever an
amateur in buying. A woman may never have entered a suffrage shop in
order to buy an instructive pamphlet, but most women know how to pass a
pleasant half-hour in a hat shop without buying anything. We must be on
our guard, we decided, against the customer who came, not to buy, but to
shop, the opportunities open to the customer for falling short of the
shopkeeper's ideal of her being greatly multiplied when the shop at
which she shops is one for the dissemination of suffrage literature and
not for the display of spring millinery. Also, on the initiative of the
militant member of our committee, it was resolved that only one person
at a time should serve any one customer, and that if a second customer
should enter while everybody was still hunting for the pamphlet the
first customer wanted to buy, somebody should call "Shop!" in a
professional tone up the spiral staircase, in order to disabuse the
minds of both customers of the notion that we were new at our work. We
found, on carrying this last precept into practice, that it had a marked
effect on the waiting customer, though very little on the mythical
resources of the spiral staircase.
Having settled down to wait for the customers who were going to make our
shop a thriving business, we found that the majority of them belonged to
those who went out to shop and not to buy. Numbers of them, indeed,
seemed to be there on the assumption that if you want to buy something,
one shop is as good as another in which to seek it. A good deal of
useful experience is probably gained in this way by the one who shops;
but when you are the shopkeeper, you wish it could be gained at somebody
else's expense. We felt this very strongly the day that our door was
burst abruptly open by a ragged, unkempt gentleman who wanted a soup
ticket.
The childlike confidence of this particular gentleman in the ability of
the Suffragettes to supply his wants, was at once pathetic and
complimentary; but the pathos of it did not reveal itself to the
haughty, disapproving lady who was already in the shop, giving advice to
us all. She left at once, clearly convinced that really good unsought
advice was wasted on people who kept such low company, an opinion that
would have been startlingly confirmed had she waited long enough to see
the ticket-of-leave man.
The ticket-of-leave man came in to ask if we could give him a job.
Obviously, he belonged to the great army of those who can do "anything";
we had no job to give, and told him so--a little curtly, I am afraid, as
a consequence of many previous interruptions from those who did not come
to buy. He stood a moment, fumbling at the latch of the door without
raising it; then he turned round again.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account