Among my experiences of that nauseous ingredient in theatrical life,
puffery, some have been amusing enough. The last time that I gave public
readings in America, the management of them was undertaken by a worthy,
respectable person, who was not, I think, exceptionally addicted to the
devices and charlatanism which appear almost inseparable from the
business of public exhibition in all its branches. At the end of our
first interview for the purpose of arranging my performances, as he was
taking his leave he said, "Well, ma'am, I think everything is quite in a
nice train. I should say things are in a most favorable state of
preparation; we've a delightful article coming out in the ----." Here he
mentioned a popular periodical. "Ah, indeed?" said I, not quite
apprehending what my friend was aiming at. "Yes, really, ma'am, I should
say first-rate, and I thought perhaps we might induce you to be good
enough to help us a little with it." "Bless me!" said I, more and more
puzzled, "how can I help you?" "Well, ma'am, with a few personal
anecdotes, perhaps, if you would be so kind." "Anecdotes?" said I (with
three points of interrogation). "What do you mean? What about?" "Why,
ma'am" (with a low bow), "about Mrs. Kemble, of course." Now, my worthy
agent's remuneration was to consist of a certain proportion of the
receipts of the readings, and, that being the case, I felt I had no
right absolutely to forbid him all puffing advertisements and decently
legitimate efforts to attract public attention and interest to
performances by which he was to benefit. At the same time, I also felt
it imperatively necessary that there should be some limit to these
proceedings, if I was to be made a party to them. I therefore told him
that, as his interest was involved in the success of the readings, I
could not forbid his puffing them to some extent, as, if I did, he might
consider himself injured. "But," said I, while refusing the contribution
of any personal anecdotes to his forthcoming article, "take care what
you do in that line, for if you overdo it in the least, I will write an
article, myself, on my readings, showing up all their faults, and
turning them into ridicule as I do not believe any one else either would
or could. So puff just as quietly as you can." I rather think my agent
left me with the same opinion of my competency in business that Mr.
Macready had expressed as to my proficiency in my profession, namely,
that "I did not know the rudiments of it."
Public-domain text, read in full here on John Shaqi.
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