But not so the man who is tall enough to see into the future about nine
feet. He still remembers that he must live in the hearts of his
subscribers, and he makes their wants his own. He is not to proud to
listen to suggestions from the man who works. He recognizes that it is not
the man with the diamond-mounted stomach who has contributed most to his
success, but the man who never dips into society much with the exception
of his family, perhaps, and that ought to be good society. A man ought not
to feel too good to associate with his wife and children. Generally my
sympathies are with his wife and children, if they have to associate with
him very much.
But if I could ever get down to it, I would like to say a word on behalf
of the old subscriber. Being an old subscriber myself, I feel an interest
in his cause; and as he rarely rushes into print except to ask why the
police contrive to keep aloof from anything that might look like a fight,
or to inquire why the fire department will continue year after year to run
through the streets killing little children who never injured the
department in any way, just so that they will be in time to chop a hole in
the roof of a house that is not on fire, and pour some water down into the
library, then whoop through an old tin dipper a few times and go away--as
the old subscriber does not generally say much in print except on the
above subjects, I make bold to say on his behalf that as a rule, he is not
treated half as well as the prodigal son, who has been spending his
substance on a rival paper, or stealing his news outright from the old
subscriber.
Why should we pat the new subscriber on the back, and give him a new album
that will fall to pieces whenever you laugh in the same room? Why should
you forget the old love for the new? Do we not often impose on the old
subscriber by giving up the space he has paid for to flaming
advertisements to catch the coy and skittish gudgeon who still lurks
outside the fold? Do we not ofttimes offer a family Bible for a new
subscriber when an old subscriber may be in a lost and undone state?
Do we not again and again offer to the wife of our new subscriber a
beautiful, plain gold ring, or a lace pin for a year's subscription and
$1, while the wife of our old subscriber is just in the shank of a long,
hard, cold winter, without a ring or a pin to her back?
Public-domain text, read in full here on John Shaqi.
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