We ought to remember that the old subscriber came to us with his money
when we most needed it. He bore with us when we were new in the business,
and used such provincialisms as “We have saw” and “If we had knew.” He
bore with us when the new column rules were so sharp that they chawed the
paper all up, and the office was so cold, waiting for wood to come in on
subscription, that the “color” was greasy and reluctant. He took our paper
and paid for it, while the new subscriber was in the penitentiary for all
we know. He made a mild kick sometimes when he “didn't git his paper
reggler;” but he paid on the first day of January every year in advance,
out of an old calfskin wallet that opened out like a concertina, and had a
strap that went around it four times, and looked as shiny, and sweaty, and
good-natured as the razor-strop that might have been used by Noah.
The old subscriber never asked any rebate, or requested a prize volume of
poetry with a red cover, because he had paid for another year; but he
simply warmed his numb fingers, so that he could loosen his overalls and
lower one side enough to let his hand into the pocket of his best
pantaloons underneath, and there he always found the smooth wallet, and
inside of it there was always a $2 bill, that had been put there to pay
for the paper. Then the old subscriber would warm his hands some more, ask
“How's tricks?” but never begin to run down the paper, and then he would
go away to work for another year.
[Illustration: THE RIGHT SORT OF SUBSCRIBER.]
I want to say that this country rests upon a great, solid foundation of
old, paid-up subscribers. They are the invisible, rock-ribbed
resting-place for the dazzling superstructure and the slim and peaked
spire. Whether we procure a new press or a new dress, a new contributor or
a new printers' towel, we must bank on the old subscriber; for the new one
is fickle, and when some other paper gives him a larger or a redder
covered book, he may desert our standard. He yearns for the flesh-pots and
the new scroll saws of other papers. He soon wearies of a uniformly good
paper, with no chance to draw a town lot or a tin mine--in Montana.
Let us, therefore, brethren of the press, cling to the old subscriber as
he has clung to us. Let us say to him, on this approaching Christmas Eve,
“Son, thou art always with me, and all that I have is thine. It was meet
that we should make merry, that this, thy brother, who had been a
subscriber for our vile contemporary many years, but is alive again, and
during a lucid interval has subscribed for our paper; but, after all, we
would not go to him if we wanted to borrow a dollar. Remember that you
still have our confidence, and when we want a good man to indorse our note
at the bank, you will find that your name in our memory is ever fresh and
green.”
Public-domain text, read in full here on John Shaqi.
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