Sometimes, after you have taken all the stock that is for sale, it
pays to rush up the price sharply, to have what might be called little
bull flurries in the stock you are manipulating. It is excellent
advertising, because it makes talk and also brings in both the
professional traders and that portion of the speculating public that
likes action. It is, I think, a large portion. I did that in Imperial
Steel, and whatever demand was created by those spurts I supplied.
My selling always kept the upward movement within bounds both as to
extent and as to speed. In buying on the way down and selling on the
way up I was doing more than marking up the price: I was developing the
marketability of Imperial Steel.
After I began my operations in it there never was a time when a
man could not buy or sell the stock freely; I mean by this, buy or
sell a reasonable amount without causing over-violent fluctuations
in the price. The fear of being left high and dry if he bought, or
squeezed to death if he sold, was gone. The gradual spread among the
professionals and the public of a belief in the permanence of the
market for Imperial Steel had much to do with creating confidence in
the movement; and, of course, the activity also put an end to a lot of
other objections. The result was that after buying and selling a good
many thousands of shares I succeeded in making the stocks sell at par.
At one hundred dollars a share everybody wanted to buy Imperial Steel.
Why not? Everybody now knew that it was a good stock; that it had been
and still was a bargain. The proof was the rise. A stock that could go
thirty points from 70 could go up thirty more from par. That is the way
a good many argued.
In the course of marking up the price those thirty points I accumulated
only seven thousand shares. The price on this line averaged me almost
exactly 85. That meant a profit of fifteen points on it; but, of
course, my entire profit, still on paper, was much more. It was a safe
enough profit, for I had a market for all I wanted to sell. The stock
would sell higher on judicious manipulation and I had graduated calls
on one hundred thousand shares beginning at 70 and ending at 100.
Public-domain text, read in full here on John Shaqi.
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