If I were in charge of the publicity work of the San Francisco Fair I should advertise two attractions that would surely appeal to all the women in this country, and to most of the men. In my press work I would dwell at length upon the fact that in this part of California a woman may wear any weight and any style of clothes--spring clothes, summer clothes, fall clothes or winter clothes--and not only be perfectly comfortable while so doing, but be in the fashion besides; and to be in the fashion is a thing calculated to make a woman comfortable whether she otherwise is or not. To see a group of four women promenading a San Francisco street on a pleasant morning is to be reminded of that ballet representing the Four Seasons, which we used to see in the second act of every well-regulated extravaganza. The woman nearest the walls has on her furs--it is always cool in the shade; the one next to her is wearing the very latest wrinkles in spring garniture; the third one, let us say, is dressed in the especially becoming frock she bought last October; and the one on the outside, where the sun shines the brightest, is as summery in her white ducks and her white slippers as though she had just stepped off the cover of the August number of a magazine. There is something, too, about the salt-laden breezes of San Francisco that gives women wonderful complexions; that detail, properly press-agented, ought to fetch the entire female population of the United States. [Illustration: THE WOMAN NEAREST THE WALL HAS ON HER FURS--IT IS ALWAYS COOL IN THE SHADE] For drawing the men, I would exploit the great cardinal fact that nowhere in the country--not even in Norfolk or Baltimore or New Orleans--can you get better things to eat than in San Francisco. For its size, I believe there are more good clubs and more good restaurants right there than in any other spot on the habitable globe. Particularly in the preparation of the typical dishes of the Coast do the San Francisco cooks excel; their cuisine is based on a sane American foundation, with a delectable suggestion of the Spanish in it, and sometimes with a traceable suggestion of the best there is in the Italian and the Chinese schools of cookery. To one whose taste in oysters has been developed by eating the full-chested bi-valve of the Eastern seaboard and the deep-lunged, long-bodied product of the Louisiana bayous, the native oyster does not greatly appeal. A lot has been written and printed about the California oyster, but in my opinion he will always have considerable difficulty in living up to his press notices. It takes about a thousand of him to make a quart and about a hundred of him to make a taste. Even then he doesn't taste much like a real oyster, but more like an infinitesimal scrap of sponge where a real oyster camped out overnight once.