It has been pointed out, earlier in this chapter, that Acts of Parliament have already empowered local authorities to remove unsightly hoardings and advertisements of all kinds, so that it only remains now for public opinion to press them to proceed in this admirable work. The author of _Nuntius_, in this series of essays, prophesies that advertising will not become more aggressive, adding that a sign which spoils a beautiful landscape is a very ineffective advertisement and hence that the “few existing” (_sic_) will soon disappear. Let us hope so. But one hesitates to accept his earlier statement that, if there were no hoardings on empty sites, these would become rubbish dumps. At all events, the recent action of the petrol combines in removing their hideous advertisements nearly all over the countryside represents a great victory for public opinion. On the whole, advertising is becoming more artistic, possibly more restrained. But house-agents continue to be terrible sinners in this respect. Close to my home is an avenue, still miraculously preserving its beauty, though surely doomed. But at the end of it is a group of seven enormous hoardings erected cheek-by-jowl by rival agents and completely spoiling a fine vista. I cannot see that any hardships would be inflicted on those Philistine touts if all agents’ boards were restricted to a maximum size of 2 square feet. Those who wished could still read them, others need not. There are many little details of design in village streets--the inn-signs, the lettering of street-names, the lamp-standards--capable of improvement on simple lines. In this connection one may mention the work of the Rural Industries Bureau which, among its other activities in encouraging the rustic craftsman, has endeavoured to find employment for the village blacksmith on simple wrought-iron accessories in common use and has prepared a selection of designs for his guidance. Some day a genius may show us how to make wireless masts less unsightly, or perhaps we may be able to discard them altogether as science advances. But this innovation has not greatly spoiled our villages, nor does it seem probable that air travel will much affect the appearance of the countryside: a few more aerodromes perhaps, and on them, it is to be hoped, a more attractive type of building. The air lighthouse or beacon will spring up here and there; another subject for the ambitious young architect in competition.