Secret remedies : $b What they cost and what they containBritish Medical Association
Science
Secret remedies : $b What they cost and what they contain
British Medical Association
Patent medicines
The entire amount paid immediately upon required
statement that benefit has not been received.
The Dr. Van Vleck Co.
It will be observed that this purported to be a guarantee to cure, and
would be read by most as a promise to refund the amount paid if the
treatment did not cure; whereas it was only a promise to refund if a
“required” statement were made that benefit (that is, any benefit) had
not been received, a statement most uncured persons might hesitate to
make.
On application for the 4s. 6d. treatment, 5 suppositories, 10 pills,
and about 65 grains of “plasma” in a collapsible tube were sent, with a
long circular letter of the usual type, offering the:
Large special treatment, including our new Rectal
Applicator, made from pure Stannum,[2] for 21s., or for
16s. 6d. in addition to the 4s. 6d. to be sent for what
was supplied.
[2] _Stannum_: tin. _Latin Dictionary._
The labels of the preparations were stamped “made in U.S.A.”
Letters subsequently received urging continued use of the treatment
and pressing for particulars of the case, were much like those from
other nostrum dealers which have been printed in earlier chapters, and
included such statements as:
We have made a special study of your case, and we are
convinced that if this, our final offer to _you_,
is accepted, a permanent cure will be assured.
No “case” had been even mentioned in sending for the preparations. The
“final offer” was:
On receipt of 12s. 6d. we will forward you our Full
Size Guinea Treatment, post free. We are perfectly
willing to trust to you to remit us the balance of 4s.
on completion of the cure. Remember you are absolutely
protected by our guarantee (see last page of booklet).
Other papers sent were a “Patient’s Special Symptom Form,” to be
filled up after using the “treatment,” and including such questions as
“Are your Piles better?” “Please state in what way your condition has
changed since you commenced taking our treatment,” and a form for names
and addresses of other persons suffering from piles.
Analysis of the “plasma” showed it to be a paraffin ointment containing
about 6 per cent. of powdered galls and a small quantity of menthol
(approximately 1 per cent.); the basis consisted principally of soft
paraffin, with a dark substance which appeared to be the natural
impurities of crude petroleum. The formula is thus approximately:
Powdered galls 6 parts.
Menthol 1 ”
Crude petroleum jelly to 100 ”
The “Muco-food Cones” had an average weight of 21 grains; analysis
showed them to consist of:
Wheat flour 28 per cent.
Oil of theobroma (cocoa butter) 68 ”
Water 4 ”
Careful search failed to show any other ingredient.
Public-domain text, read in full here on John Shaqi.
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