The recently published JCS Pub 3.0 and the U.S. Army's 525-5 Pamphlet reflect and exploit operational rapidity and simultaneity. Yet, progress in these operational directions may be in danger of faltering if only old Cold War yardsticks are used to make future force investments and to direct studies about future force structure and associated infrastructure. As in any transition period, innovation must be joined by a willingness to experiment. This means the establishment and cultivation of an experimental apparatus to test and evaluate new concepts are matters of importance both to foster innovation and assess its application. We build on the trends of rapidity and simultaneity and seek to emphasize control and time. Control is necessary to force behavioral change in adversaries to achieve strategic or political ends. Control and then influence come from a range of threats and outcomes, including putting at risk the targets an adversary holds dear, to imposing a hierarchy of Shock and Awe, to affecting will, perception, and understanding. Achieving control may now be theoretically possible in even more compressed or shortened time periods because of the potential superiority of enhanced U.S. military capability and further training and education. To obtain this level of military superiority that can affect the adversary's will and perception, or at least achieve the practical military consequences, a great deal of thought, debate, and experimentation over new concepts will be needed if only to test and validate contemporary doctrine. If the political objective is to achieve a level of Shock and Awe beyond only temporary paralysis, then further actions must follow. The end point will be to dominate the enemy in such a way as to achieve the desired objectives. From this concept follows the need to shut down either a state or an organized enemy through the rapid and simultaneous application (or threat of application) of land, sea, air, space, and special operating forces against the broadest spectrum of the adversary's power base and center or centers of gravity and against the adversary's will and perception at tactical and strategic levels. In _Desert Storm_, the objectives were first to evict Iraqi forces from Kuwait and then to restore the legitimate government. From these objectives, more limited strategic and political objectives followed, some for purposes of maintaining coalition solidarity and UN-imposed sanctions. Not occupying Baghdad was one such political limitation. These strategic objectives led to identification of the enemy's centers of gravity as the basis for the application of force to destroy these centers. This planning led to the repeated, rapid, and simultaneous use of massive force with great effect.