Sixty Years a Bookman, With Other Recollections and ReflectionsShaylor, Joseph
General
Sixty Years a Bookman, With Other Recollections and Reflections
Shaylor, Joseph
Booksellers and bookselling -- Great Britain; Shaylor, Joseph, 1844-1923
The published price of a book being publicly advertised, there is
probably no other trade which gives the same opportunity of attracting
the public by underselling as that of Bookselling, and evils of a
greater or less degree in this direction have been practised since the
days of Caxton. In the early days of the nineteenth century serious
attention was directed to underselling, and an association formed
entitled "The Associated Booksellers." This was formed in 1812, but
the notorious Lackington carried underselling, and what he termed
"remainders," to such an extreme that the very existence of the
Bookselling trade was seriously threatened. This Association, however,
lacked sufficient strength to take the necessary steps to stop the
underselling mania, and it was not until 1850 that another Booksellers'
Association was formed which nobly fought a most difficult and trying
battle. The Association failed, owing to the decision in 1852 by Lord
Campbell, Mr. Grote, and Dean Milman that the question of a bookseller
having "paid the purchase money shall not resell it under a certain
price, derogated from the rights of ownership which, as purchaser,
he had acquired." This decision had the effect of dissolving the
Association.
Some years after attention was again directed to the evil of
underselling, which it has taken nearly a century to bring to an end,
for it is hoped that by the adoption of publishing on the net book
system and the Publishers' and Booksellers' Associations, discounts
to the public will be entirely abolished. On looking through the
volume for 1864 of that consistently intelligent trade journal, "The
Bookseller," I find the editor saying that "The opening of the new
season appears to be a very appropriate time for a few remarks upon
the ruinous system of underselling, which seems to be the rule rather
than the exception, not only in London, but in most provincial cities.
How far it will proceed and what may be the extent of the damage it
may do, none can predict. We, however, believe underselling to be
wholly unnecessary and that it may be checked, if not altogether
stopped, if publishers and booksellers will come to an understanding
on the subject." The article goes on to point out how by publishers,
if necessary, reducing their selling prices, they might do away with
the discount allowed to the public, or, in other words, encourage the
adoption of a net system. It is pleasant to see a letter on this point
issued the same year, and signed by A. Macmillan. When about to publish
their celebrated Globe edition of Shakespeare's works at 3_s._ 6_d._,
after speaking of the number of pages, the quality of the paper, the
printing and the binding, Mr. Macmillan goes on to say, "Why should
the trade throw away their profits on a book that needs no further
cheapening to put it within the reach of all. I have neither the will
nor the power to dictate to the trade what they shall sell the books
Public-domain text, read in full here on John Shaqi.
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