Sixty Years in Southern California, 1853-1913: Containing the Reminiscences of Harris NewmarkNewmark, Harris
History
Sixty Years in Southern California, 1853-1913: Containing the Reminiscences of Harris Newmark
Newmark, Harris
California, Southern; Los Angeles (Calif.)
In referring to Alexander & Mellus and their retirement from business,
I have said that merchandise required by Southern Californians in the
early days, and before the absorption of the Los Angeles market by San
Francisco, was largely transported by sailing vessels from the East.
When a ship arrived, it was an event worthy of special notice, and
this was particularly the case when such sailing craft came less and
less often into port. Sometimes the arrival of the vessel was heralded
in advance; and when it was unloaded, the shrewd merchants used
decidedly modern methods for the marketing of their wares. In 1855,
for example, Johnson & Allanson advertised as follows:
NEW GOODS! NEW GOODS!
Direct from the Atlantic States, 112 Days' Passage.
Samples of the Cargo at our Store in the Stearns Building;
and the entire Cargo will be disposed of cheap, for cash.
Goods delivered at San Pedro or Los Angeles.
From the above announcement, it must not be inferred that these Los
Angeles tradesmen brought to this port the whole shipload of
merchandise. Such ships left but a small part of their cargo here, the
major portion being generally consigned to the North.
The dependence on San Francisco continued until the completion of our
first transcontinental railway. In the meantime, Los Angeles had to
rely on the Northern city for nearly everything, live stock being
about the only exception; and this relation was shown in 1855 by the
publication of no less than four columns of San Francisco
advertisements in the regular issue of a Los Angeles newspaper. Much
of this commerce with the Southland for years was conducted by means
of schooners which ran irregularly and only when there was cargo. They
plied between San Francisco and San Pedro, and by agreement put in at
Santa Bárbara and other Coast places such as Port San Luis, when the
shipments warranted such stops. N. Pierce & Company were the owners.
One of these vessels in 1855 was the clipper schooner _Laura Bevan_,
captained by F. Morton and later wrecked at sea when Frank Lecouvreur
just escaped taking passage on her; and another was the _Sea Serpent_,
whose Captain bore the name of Fish.
Public-domain text, read in full here on John Shaqi.
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