Social organization : $b A study of the larger mindCooley, Charles Horton
Science
Social organization : $b A study of the larger mind
Cooley, Charles Horton
Social psychology; Sociology
PUBLIC OPINION AS ORGANIZATION—AGREEMENT NOT ESSENTIAL—PUBLIC OPINION
VERSUS POPULAR IMPRESSION—PUBLIC THOUGHT NOT AN AVERAGE—A GROUP IS
CAPABLE OF EXPRESSION THROUGH ITS MOST COMPETENT MEMBERS—GENERAL AND
SPECIAL PUBLIC OPINION—THE SPHERE OF THE FORMER—OF THE LATTER—THE TWO
ARE UNITED IN PERSONALITY—HOW PUBLIC OPINION RULES—EFFECTIVE RULE
BASED ON MORAL UNITY.
Public opinion is no mere aggregate of separate individual judgments,
but an organization, a coöperative product of communication and
reciprocal influence. It may be as different from the sum of what the
individuals could have thought out in separation as a ship built by a
hundred men is from a hundred boats each built by one man.
A group “makes up its mind” in very much the same manner that the
individual makes up his. The latter must give time and attention to the
question, search his consciousness for pertinent ideas and sentiments,
and work them together into a whole, before he knows what his real
thought about it is. In the case of a nation the same thing must take
place, only on a larger scale. Each individual must make up his mind
as before, but in doing so he has to deal not only with what was
already in his thought or memory, but with fresh ideas that flow in
from others whose minds are also aroused. Every one who has any fact,
or thought, or feeling, which he thinks is unknown, or insufficiently
regarded, tries to impart it; and thus not only one mind but all minds
are searched for pertinent material, which is poured into the general
stream of thought for each one to use as he can. In this manner the
minds in a communicating group become a single organic whole. Their
unity is not one of identity, but of life and action, a crystallization
of diverse but related ideas.
It is not at all necessary that there should be agreement; the
essential thing is a certain ripeness and stability of thought
resulting from attention and discussion. There may be quite as much
difference of opinion as there was before, but the differences now
existing are comparatively intelligent and lasting. People know what
they really think about the matter, and what other people think.
Measures, platforms, candidates, creeds and other symbols have been
produced which serve to express and assist coöperation and to define
opposition. There has come to be a relatively complete organization
of thought, to which each individual or group contributes in its own
peculiar way.
Take, for instance, the state of opinion in the United States regarding
slavery at the outbreak of the civil war. No general agreement had been
reached; but the popular mind had become organized with reference to
the matter, which had been turned over and regarded from all points of
view, by all parts of the community, until a certain ripeness regarding
it had been reached; revealing in this case a radical conflict of
thought between the North and the South, and much local diversity in
both sections.
Public-domain text, read in full here on John Shaqi.
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