Personal and social development must, in general, be sought through rational organization having a far wider scope than the market, though co-operating with that in every helpful way, and including, perhaps, radical reforms in the pecuniary system itself. It would be hard to formulate a principle more fallacious and harmful than the doctrine that the latter is an adequate regulator of human life, or that its own processes are superior to regulation. We are beginning to see that the prevalence of such ideas has given us over to an unhuman commercialism. What I have been saying of persons and personal development applies also to natural resources and public improvements, to arts, sciences, and the finer human values in general. All these have a pecuniary aspect, of more or less importance, but a money demand alone cannot beget or control them. Love, beauty, and righteousness may come on the market under certain conditions, but they are not, in the full sense, market commodities. Our faith in money is exemplified in these days by the offer of money prizes for poetry, invention, the promotion of peace, and for heroic deeds. I would not deprecate such offers, whose aim is excellent and sometimes attains the mark. They are creditable to their authors and diffuse a good spirit even though the method is too naïve to be very effectual. If money is greatly to increase products of this kind it must be applied, fundamentally and with all possible wisdom, to the conditions that mould character.