That other publishers sensed the profits in Shakespeare is evident from the activities of Edmund Curll and Bernard Lintot. Curll acted with imagination and promptness: within three weeks of the publication of Tonson's edition, he advertised as Volume VII of the works of Shakespeare his forthcoming volume of the poems. This volume, misdated 1710 on the title page, seems to have been published in September 1709. A reprint with corrections and some emendations of the Cotes-Benson Poems _Written By Wil. Shake-speare. Gent._, 1640, it contains Charles Gildon's "Essay on the Art, Rise, and Progress of the Stage in _Greece_, _Rome_, and _England_," his "Remarks" on the separate plays, his "References to Classic Authors," and his glossary. With great shrewdness Curll produced a volume uniform in size and format with Rowe's edition and equipped with an essay which opens with an attack on Tonson for printing doubtful plays and for attempting to disparage the poems through envy of their publisher. This attack was certainly provoked by the curious final paragraph of Rowe's introduction, in which he refused to determine the genuineness of the 1640 poems. Obviously Tonson was perturbed when he learned that Curll was publishing the poems as an appendix to Rowe's edition. Once again a Shakespearian publication was successful, and Tonson incorporated the Curll volume into the third issue of the 1714 edition, having apparently come to some agreement with Curll, since the title page of Volume IX states that it was "Printed for J. Tonson, E. Curll, J. Pemberton, and K. Sanger." In this edition Gildon omitted his offensive remarks about Tonson, as well as the "References to Classic Authors," in which he had suggested topics treated by both the ancients and Shakespeare. This volume was revised by George Sewell and appeared in appropriate format as an addition to Pope's Shakespeare, 1723-25. Meanwhile, in July, 1709, Lintot had begun to advertise his edition of the poems, which was expanded in 1710/11 to include the sonnets in a second volume.[5] Thus within a year of the publication of Rowe's edition, all of Shakespeare, as well as some spurious works, was on the market. With the publication of these volumes, Shakespeare began to pass rapidly into the literary consciousness of the race. And formal criticism of his writings inevitably followed.