To create a pleasing impression, the grocer must keep a clean, sanitary store, and the expense incident to attractive window and shelf displays to invite attention is an important item. Department and other stores in his town or neighborhood often advertise “leaders” to attract the buying public, in the hope of selling with these leaders other goods at a profit, or because they are overstocked with a particular commodity. Every retailer must, as a rule, meet this unfair competition or lose his trade. Sugar more than any other staple article is used as a leader, and, as a result, the retail grocer’s profit on it is very small. What remains to him out of the selling price of one hundred pounds of sugar does not exceed thirty-five cents, and more than likely it has cost him twenty-five cents to sell it. It is the retail grocer’s employé who delivers sugar in the quantity desired to the housewife at her door, and through her hands the pure, glistening crystals reach the family table. BEET SUGAR SHORT REVIEW OF THE HISTORY OF BEET SUGAR The extraction of sugar from beets dates back to 1747, when Andreas Marggraf, professor of physics in the Academy of Science of Berlin, discovered the existence of a sugar in beets similar in its properties to that obtained from cane. The discovery was little utilized at first, however, and the manufacture of sugar from beets did not attain commercial importance for over half a century, when Franz Karl Achard, a pupil of Marggraf, made discoveries which led to the construction of the first beet-sugar factory in the world, in Silesia, in the year 1799. The work of Achard soon attracted the attention of Napoleon Bonaparte, who appointed a commission of scientists to go to Silesia to investigate Achard’s factory. Upon their return, two small factories were constructed near Paris. Although these two factories were not altogether a success, the results attained greatly interested Napoleon, and in 1811 he issued a decree appropriating one million francs ($200,000) for the establishment of sugar schools, and compelling the farmers to plant a large acreage to sugar beets the following year. He also prohibited the further importation of sugar from the Indies after January 1, 1813. As a result of these and other drastic decrees, three hundred and thirty-four factories were erected in France during the years 1812 and 1813, and their production was seven million seven hundred thousand pounds of sugar, or an average of eleven and one-half tons to the factory. [Illustration: _By permission of Truman G. Palmer, Esq._ SUGAR BEET] [Illustration: _By permission of Truman G. Palmer, Esq._ ANOTHER TYPE OF SUGAR BEET]