My object has been to provide the public with a compendium of sound and
standard information on this most interesting and essential subject, in
order that, possessing themselves of the truth, and becoming conversant
with the real merits of the question, they may no longer be the victims
of ignorant, designing, and knavish speculators, who so mercilessly
practise on their credulity. I have freely availed myself of facts and
observations with which I have become familiar in the course of my own
experience and connexion with an establishment of more than one hundred
years’ standing, and, at the same time, have endeavoured to condense in
one publication the essence of many voluminous treatises.
“It is only by condensing, simplifying, and arranging in the most lucid
manner possible, the acquired knowledge of past generations, that those
to come can be enabled to avail themselves to the full of the advanced
point from which they will start.”
I have only to add, that though I would not desire to offend the
critical acumen of any of my readers, yet, having but little leisure,
and those moments of rest being snatched from the busy whirl of
commercial pursuits, I have been much more anxious to give solid
information in language universally understood, and divested of
technicalities, than to employ nice set terms, chosen to please the
critic’s curious ear.
GEORGE COX.
The first edition of this work having found a ready sale, spite of
all the opposition and abuse lavished against it by the itinerant
_opticians_, I have reprinted it with such improvements as the kindness
of friends and my own experience have suggested.
128, HOLBORN HILL, LONDON,
_January, 1844_.
Reviewers’ Opinions of this Work.
“The information which this little book contains is really very good
and very applicable to the instruction both of the short-sighted, who
never reflect before they buy, and of the very long-sighted, who, from
excess of cunning in the search of great bargains, are, like our friend
Moses in the Vicar of Wakefield, open to very _gross_ impositions in
the matter of spectacles and their very _chagrin_ cases. Those who are
not opticians or oculists will do well to read the book before they
commit themselves in the purchase of glasses either from itinerant or
stationary quacks. But this is not all: though a simple monograph of
the frauds of one trade, the book may be generalized into “a manual
of the whole art of puffing,” and an exposure of the silly credulity
of the public in all its branches. Mr. Cox also discloses some of the
machinery of newspaper puffing in a way which almost tempts us to
claim it as “our thunder,” it is so much in unison with our published
opinions on the subject.”
_Athenæum._
Public-domain text, read in full here on John Shaqi.
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