Spectacles ground and shaded on the exact principle of truth, by Mr.
——, the celebrated Optician from the London Optical Establishment,
established for a number of years.
Mr. ——, in consequence of the flattering encouragement he received
from the first families, he has established himself here for a short
time. He has made the study of vision his own, and can remedy any
organic defect, neglect, disease, or imperfection. Many individuals of
rank and royalty acknowledge the immense improvement. Mr. —— will send
a treatise, explaining every thing in the line, to every house, and
will attend himself with a splendid quantity of improved glasses.
As several persons travel through the country in his name, he begs
the public to look at his patronage at the top of his circular. He
is the sole Inventor of the Improved glasses. They have gone through
an elaborate process, they are therefore clarified and pellucid. They
throw a clearer light, and more brilliant than any others.
*** At home from 2 till 6.
LICENSED HAWKER, No. ——
_Please to observe the brass plate in the window._
How often, too, accompanying such advertisements as the preceding, do
we find paragraphs, in the laudatory style, to some such effect as the
following (see also page 44). It requires but little penetration to
arrive at a conclusion as to who are the authors of them.
PUFF PARAGRAPH, No. 1.—We again call the attention of our readers
to Mr. —— and his valuable assortment of Spectacles. They are
manufactured with extraordinary care, and constructed upon the
strictest scientific principles. M. —— has for a long period past
devoted his attention exclusively to that important branch of
optics—the human eye;—and the proficiency he has attained of the
complicated structure of that noble organ has enabled him to adapt
glasses to every degree of defective vision. But the highest panegyric
which can be pronounced upon the skill of this artist, is the
unprecedented number of applications which have been made to him.
Our readers will observe, that his stay is restricted to a few days.
* * * * *
PUFF PARAGRAPH, No. 2.—We have more than once had occasion to allude
to the surreptitious conduct of individuals, who are eager to profit
by the established reputation of our resident opticians, Messrs. ——,
who are about making arrangements for visiting all the neighbouring
towns, making this place their permanent residence.[15]
The “Messrs. ——,” the “resident,” the “distinguished,” decamped at the
expiration of three weeks.
FOOTNOTES:
[12] The royal arms appear at the head of this elegant announcement.
(Query) Ought not the proper authorities to prohibit such vile use
being made of the name of royalty.
[13] Query—_Exaction_ principle.
Public-domain text, read in full here on John Shaqi.
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