The time is coming when consumers will realize that the important thing to look for in the purchasing of foodstuffs is not the word “Pure”—but the name of the reputable manufacturer whose dealings are beyond reproach. THE COLANNADE 1332-1339 MT. ROYAL AVENUE Baltimore, Md., Dec. 1, 1914. Messrs. McCormick & Co. Baltimore, Md. Gentlemen: For twenty years past I’ve been using Bee Brand Extracts and Spices, and ever since you’ve added Teas to your products, I’ve used Banquet Blend. It’s the finest tea I know of and it pleases all our guests. If you care to use this letter, you have my permission. Yours very truly, The Colannade, M. E. McConn. Banquet Brand Tea In this big drum all the dust and foreign matter is removed from Banquet Tea. It’s a vacuum process, and it acts in such a way as to thoroughly mix and blend the Teas when two or more are worked together. [Illustration: Vacuum Tea Cleaner] There are few Tea houses similarly equipped. Among the 2000 flavors in Tea, the problem of selection and combining is big. It takes expert knowledge to produce a Tea like Banquet Blend. Four successive generations of Tea experts produced the man who weened Banquet Blend from among the many flavors. Teas from the highlands of Ceylon, from the interior of China and from the hillsides of Japan—all blended in one masterful creation—the triumph of the tea-blender’s art. In Banquet Blend there is a delicacy of flavor, a richness of bouquet, a certain subtle softness, and none of that rankness which is found in so many brands of tea. Bee Brand Extracts There are few houses engaged in the manufacture of Flavoring extracts which have at their disposal a laboratory such as this. Early in their business career McCormick & Company realized that eternal vigilance in extract making would be the keynote of success. [Illustration: A Corner of the Laboratory] The services of expert chemists were engaged, a modern laboratory equipped and the work of producing the world’s finest flavors begun. The task was not easy, nor has the expense been light, but today, and for a number of years past, these pioneers in the field of purer foodstuffs have been reaping the harvest of seed sown years ago. During the two years which are required to “process” most Bee Brand Flavoring Extracts the goods are sealed in big white oak casks, where much of their characteristic mellowness is acquired. [Illustration: Percolating Vanilla]