Stentor : $b or, The press of to-day and to-morrow — John Shaqi
Stentor : $b or, The press of to-day and to-morrowOckham, David
General
Stentor : $b or, The press of to-day and to-morrow
Ockham, David
Press; Press -- Great Britain
Since the armistice, the process of Trustification has undergone a
remarkable acceleration. It has also entered on a new and immensely
significant phase, the unification of control of publications of the
most widely differing nature, thus bringing illustrated weeklies,
fashion papers, monthly magazines, technical and trade journals,
children’s weeklies and monthlies, and directories and other works of
reference under the same ownership as morning, evening, and Sunday
Newspapers. The modern Combine will even control the manufacture of its
paper, and the supply of raw material for the purpose.[3]
[3] See Appendix.
Such comprehensive Trustification may either assume the shape of
complete amalgamation of separate companies, or be effected by the
process known as unification of interests, in which a common control
is brought about by such means as the presence of the same men, or
their nominees, on the boards of companies which retain their corporate
entity but are animated by a common policy and administered to serve
common interests. The result is in either instance the same.
The world has never known anything comparable. A handful of men,
sitting over a luncheon table, can decree what the community is to
think, what it is to be told, what it is not to be told. So we have
reached the “Fordisation” of the intellect, which works through mass
suggestion reinforced by damnable iteration. And this is mainly the
work, not of men with missions, not of enthusiasts, or patriots, or men
of culture, not even of journalists, but of men who have “gone into”
the newspaper industry as they might have “gone into” the establishment
of bacon-curing factories.
Does it require a prophet to forecast the colossal influence of the
Dictators on the opinions, the conduct, and the ideals of the next
generation?
For the process of Trustification cannot be arrested. Law and public
opinion are alike powerless to stem it. No Anti-Trust legislation, as
has been proved by America, is ever or can ever be of the smallest
effect, since there are too many means of evading the spirit of
the law while adhering to the letter. Interlocking directorates,
ownership of shares carrying control over the entire undertaking,
secret arrangements for pooling profits, are among the common methods
adopted in order to set up a _de facto_ Trust when it may not be legal
or politic to establish a Trust in name. Newspapers which succeed in
maintaining a semblance of independent ownership and independent policy
will thus be brought within the orbit of the Combines although they may
nominally remain outside. The Trusts will become Super-Trusts, and the
Press of the whole country may be dominated by two, three, or even one
combine, with a single individual as Arch-Dictator.
Public-domain text, read in full here on John Shaqi.
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