Stentor : $b or, The press of to-day and to-morrow — John Shaqi
Stentor : $b or, The press of to-day and to-morrowOckham, David
General
Stentor : $b or, The press of to-day and to-morrow
Ockham, David
Press; Press -- Great Britain
Circulation and advertising revenue (the advertiser provides the
real profits) are the twin gods of the Dictators, as the reduction
of expenditure is their prophet. Thinking in terms of millions, they
are temperamentally incapable of realising the influence of journals
appealing only to thousands, just as they conceive influence to be
synonymous with circulation, although some of the “best sellers”
among our daily and Sunday papers are singularly destitute of any
real influence over the drugged minds of their readers. So there
is scope for the re-emergence of the independent organ of the type
which has demonstrated in the past that great influence may go hand
in hand with small circulation and an inconsiderable revenue from
drapery advertisements, provided that its conductors are informed
with sincerity, fearlessness, and ideals, and refuse to regard the
shibboleths of the minute as divine revelations.
And if such a Press do not emerge from behind the smoke screen and the
poison gas ejected by Stentor, then Democracy will have the newspapers
it deserves.
Let it be emphasised that the objections on public grounds to the
Trustification of the Press are based even more on the future than
on present conditions. The Dictators of to-day may be high-souled
patriots, men of vision, men alive to the measure of their
responsibilities. The Dictators of to-morrow may be mercenary
profit-seekers, reactionaries, men who use their newspapers as weapons
in the fight against decent housing or fair wages, or who bring up
their battalions in aid of campaigns to starve education or foment war.
There is nothing to prevent the Press of this or any other country from
coming under the financial control of armament makers, international
traffickers in drugs, or wealthy men who desire the perpetuation of the
slum. There is nothing to prevent its domination by aliens or the worst
type of “market-rigging” financier.
That is to say, there is nothing save public opinion, which is itself
hamstrung by the passing of the Independent Press.
_APPENDIX_
The growth of the Newspaper Combine has become so complex, with
its interlocking directorates and the holdings of one company in
another, that details would weary the reader. But in order that he may
understand the process, the following is given as a typical example.
Public-domain text, read in full here on John Shaqi.
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