I ran my opposition long enough to beat myself. It answered every purpose, however, in awakening public attention to my Museum, and was an advantage in preventing others from starting a genuine opposition. At the end of six months, the whole establishment, including the splendid gallery of American portraits, was removed to the American Museum and I immediately advertised the great card of a “Double attraction” and “Two Museums in One,” without extra charge. A Museum proper obviously depends for patronage largely upon country people who visit the city with a worthy curiosity to see the novelties of the town. As I had opened a dramatic entertainment in connection with my curiosities, it was clear that I must adapt my stage to the wants of my country customers. While I was disposed to amuse my provincial patrons, I was determined that there should be nothing in my establishment, where many of my visitors would derive their first impressions of city life, that could contaminate or corrupt them. At this period, it was customary to tolerate very considerable license on the stage. Things were said and done and permitted in theatres that elsewhere would have been pronounced highly improper. The public seemed to demand these things, and it is an axiom in political economy, that the demand must regulate the supply. But I determined, at the start, that, let the demand be what it might, the Museum dramatic entertainments should be unexceptionable on the score of morality. I have already mentioned some of the immediate reforms I made in the abuses of the stage. I went farther, and, at the risk of some pecuniary sacrifice, I abolished what was common enough in other theatres, even the most “respectable,” and was generally known as the “third tier.” Nor was a bar permitted on my premises. To be sure, I had no power to prevent my patrons from going out between the acts and getting liquor if they chose to do so, and I gave checks, as is done in other theatres, and some of my city customers availed themselves of the opportunity to go out for drinks and return again. Practically, then, it was much the same as if I had kept a bar in the Museum, and so I abolished the check business. There was great reason to apprehend that such a course would rob me of the patronage of a considerable class of play-goers, but I rigidly adhered to the new rule, and what I may have lost in money, I more than gained in the greater decorum which characterized my audiences. The Museum became a mania with me and I made everything possible subservient to it. On the eve of elections, rival politicians would ask me for whom I was going to vote, and my answer invariably was, “I vote for the American Museum.” In fact, at that time, I cared very little about politics, and a great deal about my business. Meanwhile the Museum prospered wonderfully, and everything I attempted or engaged in seemed at the outset an assured success.