Struggles and Triumphs: or, Forty Years' Recollections of P. T. BarnumBarnum, P. T. (Phineas Taylor)
General
Struggles and Triumphs: or, Forty Years' Recollections of P. T. Barnum
Barnum, P. T. (Phineas Taylor)
Barnum, P. T. (Phineas Taylor), 1810-1891; Circus owners -- United States -- Biography
I confess that I liked the Museum mainly for the opportunities it
afforded for rapidly making money. Before I bought it, I weighed the
matter well in my mind, and was convinced that I could present to the
American public such a variety, quantity and quality of amusement,
blended with instruction, “all for twenty-five cents, children half
price,” that my attractions would be irresistible, and my fortune
certain. I myself relished a higher grade of amusement, and I was a
frequent attendant at the opera, first-class concerts, lectures, and the
like; but I worked for the million, and I knew the only way to make a
million from my patrons was to give them abundant and wholesome
attractions for a small sum of money.
About the first of July, 1842, I began to make arrangements for extra
novelties, additional performances, a large amount of extra advertising,
and an outdoor display for the “Glorious Fourth.” Large particolored
bills were ordered, transparencies were prepared, the free band of music
was augmented by a trumpeter, and columns of advertisements, headed with
large capitals, were written and put on file.
I wanted to run out a string of American flags across the street on that
day, for I knew there would be thousands of people passing the Museum
with leisure and pocket-money, and I felt confident that an unusual
display of national flags would arrest their patriotic attention, and
bring many of them within my walls. Unfortunately for my purpose, St.
Paul’s Church stood directly opposite, and there was nothing to which I
could attach my flag-rope, unless it might be one of the trees in the
church-yard. I went to the vestrymen for permission to so attach my flag
rope on the Fourth of July, and they were indignant at what they called
my “insulting proposition”; such a concession would be “sacrilege.” I
plied them with arguments, and appealed to their patriotism, but in
vain.
Returning to the Museum I gave orders to have the string of flags made
ready, with directions at daylight on the Fourth of July to attach one
end of the rope to one of the third story windows of the Museum, and the
other end to a tree in St. Paul’s churchyard. The great day arrived, and
my orders were strictly followed. The flags attracted great attention,
and before nine o’clock I have no doubt that hundreds of additional
visitors were drawn by this display into the Museum. By half-past nine
Broadway was thronged, and about that time two gentlemen in a high
state of excitement rushed into my office, announcing themselves as
injured and insulted vestrymen of St. Paul’s Church.
“Keep cool, gentlemen,” said I; “I guess it is all right.”
“Right!” indignantly exclaimed one of them, “do you think it is right to
attach your Museum to our Church? We will show you what is ‘right’ and
what is law, if we live till to-morrow; those flags must come down
instantly.”
Public-domain text, read in full here on John Shaqi.
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